What is a brand influencer?
September 9, 2018
It’s confusing to a lot of people, because the word ‘influencer’ is being bantered around a lot as a catchphrase these days!
It is important to understand the distinction between the types of influencers so that you can best harness your power and influence, and stay on top of what’s going on in the world of marketing and branding so you can decide what kind of brand influencer you want to be, and which brands and brand influencers you might want to follow or align yourself with.
Every influencer has a responsibility to be authentic, be in integrity, and lead with relevancy. But what kind of influencer are you?
While there are a lot of different types of brand influencers, I want to share three I find most interesting: Read More
I love brilliant marketing when I see it!
June 23, 2015
I was taking a nice long morning “power walk” and ended it with a healthy drink from Whole Foods.
I saw this large flyer outside their store along the walkway promoting a Cheese Night.
You may be wondering why I think this is brilliant marketing?
Because it hits several emotional & mental touch-points for their customer.
The Anatomy of Whole Food’s Client Engagement Touch Points:
Created a Cheese Night for their customers – anticipation and fun
Gave all the vital information in one large flyer posted outside the store along the walkway – immediate understanding
Let their customers know there was no cost – offering a gift
Learning/Interactive with Cheese Experts – socializing & eating
Sensitive to dairy allergies, i.e. using Sheep Milk Cheeses – company is listening
An International selection from France to Croatia to the U.S. – anticipation and fun.
What are ways that Whole Foods might leverage this customer-engagement event further?
If you guessed wine pairings, congratulations!
Plus, are there any major holidays coming up where people would want to eat or cook with cheese? Yes, 4th of July events.
I am going to be sharing a lot of brilliant marketing strategies at my Expert Celebrity Book Marketing & Red Carpet event in Oct… plus, the best and lowest investment ends this Sunday, June 28th. Go here now and let me help you with brilliant marketing for your book and your business!
Here’s to Your Brand, Your Book & Your Brilliance!
Choose the Red Carpet VIP Experience for Fast and Dramatic Shifts
June 16, 2015
If you’re one of the first 20 people to claim a spot, you’ll get the added bonus of attending a private cocktail reception at my home the night before the event begins. (I’ll even send a car and driver to pick you up at your hotel!) Get full details here…
When you opt for the Red Carpet VIP experience, you’ll receive:
- Interview on the Red Carpet: This is your opportunity to get interviewed on a real Red Carpet, Expert Celebrity™ Style. You will be able to use the interview for your website, YouTube, eBook… and a lot of other strategies I’ll be sharing with you. (The interview will happen on Day 3. So don’t worry – you’ll have plenty of time to learn, practice and hone what you want to say before you’re in front of the camera!) (A $500 Minimum Value)
- Professionally videotaped on the Red Carpet: The VIP Red Carpet video will be an excellent opportunity for you to generate social media followers, as well as use on your online media kit. (This would normally cost you over $1,500 to produce professionally.) (A $1,500 Minimum Value)
- “Paparazzi” taking photographs of you: This is your chance to have paparazzi taking pictures of you Expert Celebrity™ style. It’s the perfect opportunity to jumpstart your social media author platform & marketing…in real time! (A $250 Minimum Value)
- Bonus LIVE Q & A Lunch Session with Ruth: I’ll join you LIVE for one of the lunches exclusive to RED Carpet VIP Ticket holders. I’ll share with you even more personal insights on book marketing, business strategies and more media attraction ideas. This is an incredible opportunity to soak up my first-hand, behind-the-scenes details of how I run my high multi-six figure business! (A $250 Minimum Value)