Expert Celebrity Brand: The 3 Foundational Building Blocks
October 14, 2018
What is an “Expert Celebrity” brand and why is it important to build one?
Expert means your unique expertise, knowledge, experiences, & education – the “meat” of your business.
Celebrity means influence – your ability to lead and influence people, because they trust you & your input as an expert.
An “Expert Celebrity” brand drives sales, book deals, sponsorship opportunities, media, partnerships, & a lot more!
Today, I am going to address the 3 Foundational Building Blocks every Expert Celebrity Brand must have.
But first, I want to share a few brands I’m a huge fan of!
A few Expert Celebrity brands I love are…
What is a brand influencer?
September 9, 2018
It’s confusing to a lot of people, because the word ‘influencer’ is being bantered around a lot as a catchphrase these days!
It is important to understand the distinction between the types of influencers so that you can best harness your power and influence, and stay on top of what’s going on in the world of marketing and branding so you can decide what kind of brand influencer you want to be, and which brands and brand influencers you might want to follow or align yourself with.
Every influencer has a responsibility to be authentic, be in integrity, and lead with relevancy. But what kind of influencer are you?
While there are a lot of different types of brand influencers, I want to share three I find most interesting: Read More
Live a Life of Quantum Synchronicity™
August 4, 2015
Have you ever had something happen to you that was just too much of a coincidence to ignore?
Maybe it was something as seemingly innocuous as joking to your friends that you’ll meet someone in the bathroom at a networking event… and then actually meeting someone wonderful in the bathroom while you’re washing your hands.
Or maybe it was something as miraculous as getting hit by a car on the way to work at the precise second and the precise angle that allows you to walk away unharmed when the car is left totaled.
These coincidences are what I call “Quantum Synchronicity™”, a series of small events that line up synchronistically to create miraculous outcomes. Can you pinpoint any Quantum Synchronicity™ in your life? Read More