Expert Celebrity Brand: The 3 Foundational Building Blocks
October 14, 2018
What is an “Expert Celebrity” brand and why is it important to build one?
Expert means your unique expertise, knowledge, experiences, & education – the “meat” of your business.
Celebrity means influence – your ability to lead and influence people, because they trust you & your input as an expert.
An “Expert Celebrity” brand drives sales, book deals, sponsorship opportunities, media, partnerships, & a lot more!
Today, I am going to address the 3 Foundational Building Blocks every Expert Celebrity Brand must have.
But first, I want to share a few brands I’m a huge fan of!
A few Expert Celebrity brands I love are…
I love brilliant marketing when I see it!
June 23, 2015
I was taking a nice long morning “power walk” and ended it with a healthy drink from Whole Foods.
I saw this large flyer outside their store along the walkway promoting a Cheese Night.
You may be wondering why I think this is brilliant marketing?
Because it hits several emotional & mental touch-points for their customer.
The Anatomy of Whole Food’s Client Engagement Touch Points:
Created a Cheese Night for their customers – anticipation and fun
Gave all the vital information in one large flyer posted outside the store along the walkway – immediate understanding
Let their customers know there was no cost – offering a gift
Learning/Interactive with Cheese Experts – socializing & eating
Sensitive to dairy allergies, i.e. using Sheep Milk Cheeses – company is listening
An International selection from France to Croatia to the U.S. – anticipation and fun.
What are ways that Whole Foods might leverage this customer-engagement event further?
If you guessed wine pairings, congratulations!
Plus, are there any major holidays coming up where people would want to eat or cook with cheese? Yes, 4th of July events.
I am going to be sharing a lot of brilliant marketing strategies at my Expert Celebrity Book Marketing & Red Carpet event in Oct… plus, the best and lowest investment ends this Sunday, June 28th. Go here now and let me help you with brilliant marketing for your book and your business!
Here’s to Your Brand, Your Book & Your Brilliance!
Choose the Red Carpet VIP Experience for Fast and Dramatic Shifts
June 16, 2015
If you’re one of the first 20 people to claim a spot, you’ll get the added bonus of attending a private cocktail reception at my home the night before the event begins. (I’ll even send a car and driver to pick you up at your hotel!) Get full details here…
When you opt for the Red Carpet VIP experience, you’ll receive:
- Interview on the Red Carpet: This is your opportunity to get interviewed on a real Red Carpet, Expert Celebrity™ Style. You will be able to use the interview for your website, YouTube, eBook… and a lot of other strategies I’ll be sharing with you. (The interview will happen on Day 3. So don’t worry – you’ll have plenty of time to learn, practice and hone what you want to say before you’re in front of the camera!) (A $500 Minimum Value)
- Professionally videotaped on the Red Carpet: The VIP Red Carpet video will be an excellent opportunity for you to generate social media followers, as well as use on your online media kit. (This would normally cost you over $1,500 to produce professionally.) (A $1,500 Minimum Value)
- “Paparazzi” taking photographs of you: This is your chance to have paparazzi taking pictures of you Expert Celebrity™ style. It’s the perfect opportunity to jumpstart your social media author platform & marketing…in real time! (A $250 Minimum Value)
- Bonus LIVE Q & A Lunch Session with Ruth: I’ll join you LIVE for one of the lunches exclusive to RED Carpet VIP Ticket holders. I’ll share with you even more personal insights on book marketing, business strategies and more media attraction ideas. This is an incredible opportunity to soak up my first-hand, behind-the-scenes details of how I run my high multi-six figure business! (A $250 Minimum Value)
How to Establish Your Celebrity Status Brand
May 14, 2015
A celebrity is often seen as someone of value: someone with fame, influence, importance and financial prosperity. Before the plethora of social media websites, celebrity status was often reserved for those acting in the spotlight, for example, the people who appeared on our television screen night after night — the actors, television hosts, sports stars and journalists.
As social media and the internet have taken hold of our homes, virtually anyone can become a sensation and achieve celebrity status – not just highly-paid individuals with agents. As more and more “everyday” people achieve celebrity status, it’s becoming more prevalent that virtually anyone – even you—can become a star!
To help you get there, here are five tips to remember:
Blogging and Writing
One of the easiest ways to build a following is by creating content for your own brand. Use your blog to showcase your personality, connecting with your fans and followers on a personal level. Although writing for a blog takes a personal commitment (often times requiring daily or weekly input), it’s one of the best ways to attract the right type of attention.
Internet Videos or Podcasts
With more people turning to media share websites for entertainment and information, creating a following has never been easier. Traditionally, radio interviews involved advance planning and conditioning. Now, the internet and modern technology make it simple for virtually anyone wanting to share a message with their fans.
Become a Media Resource
Although this point might seem more intimidating, becoming a reliable source for information isn’t as difficult as you may think. Check out HARO and register as a media resource. You’ll receive daily emails with various queries from news outlets covering a variety of stories.
Speaking Engagements or Presentations
There’s a fine line between hosting an informational presentation and delivering a sales pitch; if you can master the speaking engagement, you’ll begin to propel yourself upward within your industry. That’s because virtually everyone can make a pitch; however, having access to private information and sharing it willingly is another story. Volunteer to participate in a group conference or discussion to get your brand out there. If your presentation is well-done, you’ll find that the opportunities to speak at other functions will find their way into your lap.
5. Create a Book
If you’d like to establish yourself as an expert within your industry, look no further. Writing a book is easier than you might think. I make it simple, I give you structure and steps to follow. I make it easy and I offer a free discovery session – just sign up here.
One way that would-be authors can get a jump start is by attending the BookExpo America (BEA) in New York beginning May 26. The BEA is the largest publishing event in the book publishing industry in North America with over 25,000 industry professionals in attendance. The BEA also draws more than 600 authors who wish to hone their skills, network with other professionals and glean industry secrets. The BEA is highly recognized for the media attention it brings to new and upcoming books and their authors. Click here to take a sneak peak at this year’s conference. Ruth Klein, with my Expert Celebrity Branding, will have a helpful presentation that you won’t want to miss!