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I love brilliant marketing when I see it!

June 23, 2015

I was taking a nice long morning “power walk” and ended it with a healthy drink from Whole Foods.

I saw this large flyer outside their store along the walkway promoting a Cheese Night.

You may be wondering why I think this is brilliant marketing?

Because it hits several emotional & mental touch-points for their customer.

The Anatomy of Whole Food’s Client Engagement Touch Points:
Created a Cheese Night for their customers – anticipation and fun
Gave all the vital information in one large flyer posted outside the store along the walkway – immediate understanding
Let their customers know there was no cost – offering a gift
Learning/Interactive with Cheese Experts – socializing & eating
Sensitive to dairy allergies, i.e. using Sheep Milk Cheeses – company is listening
An International selection from France to Croatia to the U.S. – anticipation and fun.
What are ways that Whole Foods might leverage this customer-engagement event further?

If you guessed wine pairings, congratulations!

Plus, are there any major holidays coming up where people would want to eat or cook with cheese? Yes, 4th of July events.

I am going to be sharing a lot of brilliant marketing strategies at my Expert Celebrity Book Marketing & Red Carpet event in Oct… plus, the best and lowest investment ends this Sunday, June 28th. Go here now and let me help you with brilliant marketing for your book and your business!

Here’s to Your Brand, Your Book & Your Brilliance!

Looking Inside the BookExpo America

May 8, 2015

If you’re interested in the book publishing industry, one of the easiest ways to stay on top of current changes within the field is with conferences. You’ll receive the latest insider information about new, upcoming technologies and publications, meet new contacts, and renew your contact with colleagues.

Industry conferences are the best place to leverage your time, effort and budget while continuing to catch up on the latest changes within the industry. This is true for anyone involved in the book field, whether you’re an aspiring or published author or an industry professional currently involved in book publishing.

Beginning on May 26, the BookExpo America (BEA) will capture various facets of the industry including comprehensive conferences that work to bring together professionals in one location (New York City) to discuss everything related to books, from virtually every prospective.

The BEA is currently the largest publishing event for the book publishing industry within North America, welcoming 25,000 professionals from May 29 to June 1. There are also more than 600 authors appearing at the BEA. With partners such as the Association of American Publishers (AAP) and the American Booksellers Association (ABA) fully supporting the event, the BEA is highly recognized for the media attention it brings to new and upcoming books and their authors.

The event is expected to cover virtually every category related to books, from traditional to innovative self-publishing for those hoping for cost effective methods. It will also host librarians, booksellers and distributors as well as bestselling authors who will speak throughout the halls of the Jacob Javits Center during the event.

If you’re an emerging author or professional in the book industry, the BEA is the place to be. If you’re curious about the inside workings of the industry, BookExpo provides a place for everything book-related: writing, publishing, marketing tools and techniques, and communities. It’s a comprehensive conference for any experience level.

If you’re an established or emerging writer, attending conferences and events like BookExpo America and others which run parallel to this event allow incredible opportunities to link with other professionals. It also offers the opportunity for those new to the industry to become acquainted with some of the best in the field.

Be sure to pay attention to the many activities occurring both inside the halls of the Jacob Javits Center and outside (all around the town), as there are multiple events. This year, the attendees will once again have the opportunity to meet with me, Ruth Klein, Celebrity Branding Expert. You won’t want to miss my presentation about pitching your book to the media. Take a look at some of the events that you’ll be a part of at this year’s BEA, and make plans to attend! It’s an opportunity that you won’t want to miss.