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How to Establish Your Celebrity Status Brand

May 14, 2015

A celebrity is often seen as someone of value: someone with fame, influence, importance and financial prosperity. Before the plethora of social media websites, celebrity status was often reserved for those acting in the spotlight, for example, the people who appeared on our television screen night after night — the actors, television hosts, sports stars and journalists.

As social media and the internet have taken hold of our homes, virtually anyone can become a sensation and achieve celebrity status – not just highly-paid individuals with agents. As more and more “everyday” people achieve celebrity status, it’s becoming more prevalent that virtually anyone – even you—can become a star!

To help you get there, here are five tips to remember:

  1. Blogging and Writing
    One of the easiest ways to build a following is by creating content for your own brand.  Use your blog to showcase your personality, connecting with your fans and followers on a personal level. Although writing for a blog takes a personal commitment (often times requiring daily or weekly input), it’s one of the best ways to attract the right type of attention.

  2. Internet Videos or Podcasts

With more people turning to media share websites for entertainment and information, creating a following has never been easier. Traditionally, radio interviews involved advance planning and conditioning. Now, the internet and modern technology make it simple for virtually anyone wanting to share a message with their fans.

  1. Become a Media Resource
    Although this point might seem more intimidating, becoming a reliable source for information isn’t as difficult as you may think. Check out HARO and register as a media resource. You’ll receive daily emails with various queries from news outlets covering a variety of stories.

  2. Speaking Engagements or Presentations

There’s a fine line between hosting an informational presentation and delivering a sales pitch; if you can master the speaking engagement, you’ll begin to propel yourself upward within your industry. That’s because virtually everyone can make a pitch; however, having access to private information and sharing it willingly is another story. Volunteer to participate in a group conference or discussion to get your brand out there. If your presentation is well-done, you’ll find that the opportunities to speak at other functions will find their way into your lap.

5.  Create a Book

If you’d like to establish yourself as an expert within your industry, look no further. Writing a book is easier than you might think. I make it simple, I give you structure and steps to follow. I make it easy and I offer a free discovery session – just sign up here.

One way that would-be authors can get a jump start is by attending the BookExpo America (BEA) in New York beginning May 26. The BEA is the largest publishing event in the book publishing industry in North America with over 25,000 industry professionals in attendance. The BEA also draws more than 600 authors who wish to hone their skills, network with other professionals and glean industry secrets.  The BEA is highly recognized for the media attention it brings to new and upcoming books and their authors. Click here to take a sneak peak at this year’s conference.  Ruth Klein, with my Expert Celebrity Branding, will have a helpful presentation that you won’t want to miss!  

Looking Inside the BookExpo America

May 8, 2015

If you’re interested in the book publishing industry, one of the easiest ways to stay on top of current changes within the field is with conferences. You’ll receive the latest insider information about new, upcoming technologies and publications, meet new contacts, and renew your contact with colleagues.

Industry conferences are the best place to leverage your time, effort and budget while continuing to catch up on the latest changes within the industry. This is true for anyone involved in the book field, whether you’re an aspiring or published author or an industry professional currently involved in book publishing.

Beginning on May 26, the BookExpo America (BEA) will capture various facets of the industry including comprehensive conferences that work to bring together professionals in one location (New York City) to discuss everything related to books, from virtually every prospective.

The BEA is currently the largest publishing event for the book publishing industry within North America, welcoming 25,000 professionals from May 29 to June 1. There are also more than 600 authors appearing at the BEA. With partners such as the Association of American Publishers (AAP) and the American Booksellers Association (ABA) fully supporting the event, the BEA is highly recognized for the media attention it brings to new and upcoming books and their authors.

The event is expected to cover virtually every category related to books, from traditional to innovative self-publishing for those hoping for cost effective methods. It will also host librarians, booksellers and distributors as well as bestselling authors who will speak throughout the halls of the Jacob Javits Center during the event.

If you’re an emerging author or professional in the book industry, the BEA is the place to be. If you’re curious about the inside workings of the industry, BookExpo provides a place for everything book-related: writing, publishing, marketing tools and techniques, and communities. It’s a comprehensive conference for any experience level.

If you’re an established or emerging writer, attending conferences and events like BookExpo America and others which run parallel to this event allow incredible opportunities to link with other professionals. It also offers the opportunity for those new to the industry to become acquainted with some of the best in the field.

Be sure to pay attention to the many activities occurring both inside the halls of the Jacob Javits Center and outside (all around the town), as there are multiple events. This year, the attendees will once again have the opportunity to meet with me, Ruth Klein, Celebrity Branding Expert. You won’t want to miss my presentation about pitching your book to the media. Take a look at some of the events that you’ll be a part of at this year’s BEA, and make plans to attend! It’s an opportunity that you won’t want to miss.

Eye Catching & Brilliant Book Covers Are Critical Marketing Tools!

May 7, 2015

Here’s “The Opposite House” by Helen Oyeymi a moving example of engaging design. More… http://bit.ly/1Elchjj


What’s that thing coming up this Sunday? Right. Mother’s Day.

May 5, 2015

What’s that thing coming up this Sunday? Right. Mother’s Day. Get her some web2.0 Bloom That Flowers https://www.bloomthat.com/ and a conversation with Ruth Klein. Every mother has an amazing story to tell. http://bit.ly/1dL0dCq