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Expert Celebrity Brand: The 3 Foundational Building Blocks

October 14, 2018

What is an “Expert Celebrity” brand and why is it important to build one?

Expert means your unique expertise, knowledge, experiences, & education – the “meat” of your business.

Celebrity means influence – your ability to lead and influence people, because they trust you & your input as an expert.

An “Expert Celebrity” brand drives sales, book deals, sponsorship opportunities, media, partnerships, & a lot more!

Today, I am going to address the 3 Foundational Building Blocks every Expert Celebrity Brand must have.

But first, I want to share a few brands I’m a huge fan of!

A few Expert Celebrity brands I love are…

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What is a Book Brand?

May 9, 2017

Down and dirty, a Book Brand is one that is consistent with who you are, your story, your experiences up until now, the pivotal moments in your life and how you and your story are different…so that your readers are motivated to read your book.

One of the most confusing aspects of being an author is in creating a strong, influential and authentic Book Brand. You have to give the reader a reason to pick up and purchase your book. Then, you need to give them a compelling reason to share it with their friends.

One of the reasons that seems so difficult, is that you really need to know the answers to some important questions. Read More

I love brilliant marketing when I see it!

June 23, 2015

I was taking a nice long morning “power walk” and ended it with a healthy drink from Whole Foods.

I saw this large flyer outside their store along the walkway promoting a Cheese Night.

You may be wondering why I think this is brilliant marketing?

Because it hits several emotional & mental touch-points for their customer.

The Anatomy of Whole Food’s Client Engagement Touch Points:
Created a Cheese Night for their customers – anticipation and fun
Gave all the vital information in one large flyer posted outside the store along the walkway – immediate understanding
Let their customers know there was no cost – offering a gift
Learning/Interactive with Cheese Experts – socializing & eating
Sensitive to dairy allergies, i.e. using Sheep Milk Cheeses – company is listening
An International selection from France to Croatia to the U.S. – anticipation and fun.
What are ways that Whole Foods might leverage this customer-engagement event further?

If you guessed wine pairings, congratulations!

Plus, are there any major holidays coming up where people would want to eat or cook with cheese? Yes, 4th of July events.

I am going to be sharing a lot of brilliant marketing strategies at my Expert Celebrity Book Marketing & Red Carpet event in Oct… plus, the best and lowest investment ends this Sunday, June 28th. Go here now and let me help you with brilliant marketing for your book and your business!

Here’s to Your Brand, Your Book & Your Brilliance!

5 Important Elements of an Author Platform

May 31, 2015

1) An Author Website. It’s where agents, editors, fans and followers go to learn more about you and your writing.
2) A Social Network Presence. Hire Sovivial to help you build a powerful author platform
3) Previous Publishing History. Some authors land great book deals without having a single publishing credit, many authors often have some publications listed in their author bio before they land the big deal.
4) Public speaking. Writers are often asked to speak about their work, their book, their perspective on life. If a potential agent knows that you are a talented speaker, they can use that to your advantage.
5) Personality. These days, publishing houses are relying more and more on the power of social networking to build a writer’s fan base. If you have a big personality, feel free to show it!

Learn more about Author Platforms from #RuthKlein – http://www.ruthklein.com/


Pitch Your Book to Publishers in New York City!

May 27, 2015

It’s beautiful in New York City this time of year! And once again, I’m going to be in the Big Apple for BookExpo America…and I’d love to see you there.
Will you join me at BEA 2015 Wednesday, May 27th?
Before you answer – let me tell you why I’m extending this personal invitation to YOU. I’m offering writers a FULL DAY with me on May 27th while in New York for BEA.
The day will consist of:
    •    Learning how to pitch your book to publishers in the morning
    •    Gathering at the Jacob Javits Convention Center for the book expo
    •    Identifying the specific publishers that you will pitch your book to
It’s all part of a very special Pitch Your Book to Publishers in New York City! that I’m only offering to a select few writers – and I would like you to apply.
As you know, BookExpo America (BEA) is the #1 book and author event in North America. This event offers the book industry access to publishers, NEW titles, authors, networking, education and more.
It’s absolutely the best place to discover and meet face-to-face with publishers who might want to publish your book whether it’s fiction or non-fiction.
What writer wouldn’t want to be there, right?
In the middle of all of the excitement generated by the largest gathering of booksellers, librarians, retailers, and industry professionals – I want to help you GROW your writing career and get your book in front of the right eyes and into the right hands.
If you believe that NOW is the time to gain Expert Celebrity visibility for your book and your business, but you haven’t known where to begin, please accept this personal invitation to apply for my Pitch Your Book to Publishers in New York City taking place in NYC at the BEA on May 27th.
I can’t wait to hear from you!
To Your Book & Your Brilliance! Ruth Klein
P.S. This is an invaluable opportunity to be at the largest North American book conference with someone who can show you exactly how and to whom to pitch your book!