For more than 20 years, N.NEBROSKI has used intuitive business development strategies in the A/E/C industry to leverage its clients’ position to thrive, not just survive. However, we were unable to bring about a clear picture as to what our brand, N.NEBROSKI, had metamorphosed into.
During the first 20 minutes of Ruth Klein’s branding exploration, my deeply held core principles which guide me in every engagement started to take focus on paper.
Ruth holds that the process of creating, building and managing great brands requires a carefully orchestrated interplay between inspired creativity and analytical thoroughness.
Ruth showed us how creating a great brand is a matter of knowing both where and how to look… for hidden truths… unmet customer needs… concealed opportunities.
Ruth was able to take the N.NEBROSKI brand and drive it by connecting us both to the heart and the mind, to emotion and reason in equal measure. She was able to craft and express my ideas through inspiration, creativity, and then applied it to a careful understanding of rational and emotional drivers of preference and loyalty.
You will have to form your own opinion of Ruth Klein, but my suggestion is to engage her services only if you want immediate and lasting results.