I love everything about Branding. People have often asked me why I am such a “Branding Geek” and all I can say is that every business, product and even city has a Brand. It may not be the one that represents who you are, tells your story well, or attracts the people/buyers/readers/followers that you desire. But, you have a Brand, whether you know it or not.
For those that aren’t clear on their Brand, it goes into what I refer as the “Brand Pit.” It goes into a deep well with other brands, never really telling their story clearly, focused on who they are or sharing why they are different than others doing what they do.
Looking even further, I find psychology, why people do what they do…intrigues me to no end. It is no wonder that I have two advanced degrees in Psychology…one is clinical psychology and the other is spiritual psychology. Read More