Expert Celebrity Brand: The 3 Foundational Building Blocks
October 14, 2018
What is an “Expert Celebrity” brand and why is it important to build one?
Expert means your unique expertise, knowledge, experiences, & education – the “meat” of your business.
Celebrity means influence – your ability to lead and influence people, because they trust you & your input as an expert.
An “Expert Celebrity” brand drives sales, book deals, sponsorship opportunities, media, partnerships, & a lot more!
Today, I am going to address the 3 Foundational Building Blocks every Expert Celebrity Brand must have.
But first, I want to share a few brands I’m a huge fan of!
A few Expert Celebrity brands I love are…
Are you Marketing READY or Marketing WILLING?
October 7, 2018
There’s a big difference between being ready and being willing.
I’ve found, through decades of working with my clients, CEOs and entrepreneurs, that most are definitely ready to do marketing, they’re ready to re-brand, or tweak their brand, and they’re ready to do it.
That being said, in many cases, they’re not willing. If you’re ready, but not willing, nothing is going to happen!
If you find you have a lot of false starts with your marketing; if you find you’re having a lot of false branding starts with your business; you’re very frustrated with your business not performing the way you want it to, then your comments might sound something like this: Read More
What is a brand influencer?
September 9, 2018
It’s confusing to a lot of people, because the word ‘influencer’ is being bantered around a lot as a catchphrase these days!
It is important to understand the distinction between the types of influencers so that you can best harness your power and influence, and stay on top of what’s going on in the world of marketing and branding so you can decide what kind of brand influencer you want to be, and which brands and brand influencers you might want to follow or align yourself with.
Every influencer has a responsibility to be authentic, be in integrity, and lead with relevancy. But what kind of influencer are you?
While there are a lot of different types of brand influencers, I want to share three I find most interesting: Read More
What is Your Intention for Your Business Brand?
October 10, 2017
A big part of your Business Brand is the experience that your clients have before working with you, while working with you and after working with you. It is the experience that they enjoy and it is important for that experience to be consistent each time you have a “touch point” with them, ie. newsletters, social media, blog posts, speeches, delivery of services and/or products, follow up, payment structure and follow up.
There’s a wonderful book entitled, The McKinsey Way. Even though the founder, James (Mac) McKinsey is no longer alive, the culture…the internal Brand and most importantly, the Intention of the Brand is similar to what it was decades ago, when it was first founded in Chicago by McKinsey.
I have always been inspired by the consulting firm, McKinsey & Company, since my son, David, worked for them out of college. I was impressed that the whole company took a day off just to review it’s values!! Interestingly enough, McKinsey is known as a CEO Factory, as many of its consultants end up running large companies. Read More
What is a Book Brand?
May 9, 2017
Down and dirty, a Book Brand is one that is consistent with who you are, your story, your experiences up until now, the pivotal moments in your life and how you and your story are different…so that your readers are motivated to read your book.
One of the most confusing aspects of being an author is in creating a strong, influential and authentic Book Brand. You have to give the reader a reason to pick up and purchase your book. Then, you need to give them a compelling reason to share it with their friends.
One of the reasons that seems so difficult, is that you really need to know the answers to some important questions. Read More