Are you Marketing READY or Marketing WILLING?
October 7, 2018
There’s a big difference between being ready and being willing.
I’ve found, through decades of working with my clients, CEOs and entrepreneurs, that most are definitely ready to do marketing, they’re ready to re-brand, or tweak their brand, and they’re ready to do it.
That being said, in many cases, they’re not willing. If you’re ready, but not willing, nothing is going to happen!
If you find you have a lot of false starts with your marketing; if you find you’re having a lot of false branding starts with your business; you’re very frustrated with your business not performing the way you want it to, then your comments might sound something like this: Read More
Ask and It Is Given – Inspired Action
September 17, 2018
Most recently, I was listening to Esther Hicks, and one of her best-known books is called Ask and It Is Given. Now, I’ve heard the phrase “inspired action” many times, and probably for many years. But the true meaning and importance of “inspired action” didn’t hit me until now.
That’s what I love about repetition – when you read the same book again and again, you pick up different things each times based on where you are in your life, how you see the world, your growth since you last read it, and so many other factors. Read More
Are you Living on Purpose?
June 22, 2017
I’ve been a little “pushed” for time in the last two days. This is what happens when I have two trips planned within a few days of each other. I just came back from NY for the Book Expo and the trip was one of the most productive and fun trips to NY in a while – and I am so grateful for meeting such great literary agents and book publishers!
I can tell you unequivocally that publishers are looking for new and fresh work, new authors both for fiction and non-fiction. In fact, my clients with me in NY found several interested publishers, asking them to send them their book proposal…wahoo!!!
Writing a book is such a sacred opportunity to share a story, share your life, and share your message so that others may be entertained, helped, healed or uplifted in some way. Read More
What is a Book Brand?
May 9, 2017
Down and dirty, a Book Brand is one that is consistent with who you are, your story, your experiences up until now, the pivotal moments in your life and how you and your story are different…so that your readers are motivated to read your book.
One of the most confusing aspects of being an author is in creating a strong, influential and authentic Book Brand. You have to give the reader a reason to pick up and purchase your book. Then, you need to give them a compelling reason to share it with their friends.
One of the reasons that seems so difficult, is that you really need to know the answers to some important questions. Read More
I had the pleasure of re-connecting with Jack Canfield again and it made me think…
August 11, 2015
Have you ever wondered what makes you stop …
or pulls you away from your goals? In other words, what takes you “out of the game” when it comes to your life and business goals?
Jack Canfield and I
What takes you out when you’re ready to write your book and nothing happens … or you start to write it and then you stop … or you give up entirely on getting your book out into the world?
I believe that our self-esteem is critical when it comes to everyday decisions, our perspective on life and business issues … and what prevents us from being the brilliant light that we are.
I remember when Jack Canfield (before he became famous with the Chicken Soup series) was actively engaged in helping others increase their self-esteem. And, here he is again over 25 years later, with his ten year anniversary updated book, The Success Principles.
I, too, am very interested in the topic of self-esteem, because I have seen how it plays a vital role in my life and in my clients’ lives. Over 25 years ago, I brainstormed with a dear friend once a week at breakfast about how we could build our children’s self esteem. Read More