A clear, consistent author brand can make the difference between writing as an amateur & writing as a professional with a career. #RuthKlein http://bit.ly/1HPVxaR

Do you want to write? Start here – 77 Ways to Recharge, Refocus, and Organize Your Life: http://amzn.to/1Jl1GfW

A clear, consistent author brand can make the difference between writing as an amateur & writing as a professional with a career. #RuthKlein http://bit.ly/1HPVxaR

Do you want to write? Start here – 77 Ways to Recharge, Refocus, and Organize Your Life: http://amzn.to/1Jl1GfW

I was taking a nice long morning “power walk” and ended it with a healthy drink from Whole Foods.

I saw this large flyer outside their store along the walkway promoting a Cheese Night.

You may be wondering why I think this is brilliant marketing?

Because it hits several emotional & mental touch-points for their customer.

The Anatomy of Whole Food’s Client Engagement Touch Points:
Created a Cheese Night for their customers – anticipation and fun
Gave all the vital information in one large flyer posted outside the store along the walkway – immediate understanding
Let their customers know there was no cost – offering a gift
Learning/Interactive with Cheese Experts – socializing & eating
Sensitive to dairy allergies, i.e. using Sheep Milk Cheeses – company is listening
An International selection from France to Croatia to the U.S. – anticipation and fun.
What are ways that Whole Foods might leverage this customer-engagement event further?

If you guessed wine pairings, congratulations!

Plus, are there any major holidays coming up where people would want to eat or cook with cheese? Yes, 4th of July events.

I am going to be sharing a lot of brilliant marketing strategies at my Expert Celebrity Book Marketing & Red Carpet event in Oct… plus, the best and lowest investment ends this Sunday, June 28th. Go here now and let me help you with brilliant marketing for your book and your business!

Here’s to Your Brand, Your Book & Your Brilliance!