A big part of your Business Brand is the experience that your clients have before working with you, while working with you and after working with you. It is the experience that they enjoy and it is important for that experience to be consistent each time you have a “touch point” with them, ie. newsletters, social media, blog posts, speeches, delivery of services and/or products, follow up, payment structure and follow up.

There’s a wonderful book entitled, The McKinsey Way. Even though the founder, James (Mac) McKinsey is no longer alive, the culture…the internal Brand and most importantly, the Intention of the Brand is similar to what it was decades ago, when it was first founded in Chicago by McKinsey.

I have always been inspired by the consulting firm, McKinsey & Company, since my son, David, worked for them out of college. I was impressed that the whole company took a day off just to review it’s values!! Interestingly enough, McKinsey is known as a CEO Factory, as many of its consultants end up running large companies. Read More

I had a most interesting thought yesterday: “I need to take three weeks off and refresh my Spirit.”

Wow! What does that even mean?

At first, I was really confused by this “intuitive hit.” After all, I didn’t feel like “escaping” for a few weeks from everything that I have going on. In fact, I really appreciate where my life and business are right now. So, what was this all about with “refreshing my Spirit?”

As it turns out, I just need – and want – time to do nothing but reconnect with myself and my friends, make new friends, chat over coffee, chat over a great glass of wine and just C-H-I-L-L! My Spirit just wants to BE…no pressure, no time restraints…just, plain old-fashion connection, day after day after day! Read More

I’ve been a little “pushed” for time in the last two days. This is what happens when I have two trips planned within a few days of each other. I just came back from NY for the Book Expo and the trip was one of the most productive and fun trips to NY in a while – and I am so grateful for meeting such great literary agents and book publishers!

I can tell you unequivocally that publishers are looking for new and fresh work, new authors both for fiction and non-fiction. In fact, my clients with me in NY found several interested publishers, asking them to send them their book proposal…wahoo!!!

Writing a book is such a sacred opportunity to share a story, share your life, and share your message so that others may be entertained, helped, healed or uplifted in some way. Read More

Is it time, yet, for you to create the story of your life that you want…regardless of your thoughts and beliefs that tell you differently?

What you believe has a major impact on your experiences. In my new book, Generation Why Not®? I continue to see how this Generation moves forward towards their goals, in spite of doubt and overwhelm.

I have a few questions I would love for you to consider: “What if you already reached your most recent goal? What would that feel like? What would that mean for you? For others? What are your thoughts now? What do you now believe to be true?” Read More

Down and dirty, a Book Brand is one that is consistent with who you are, your story, your experiences up until now, the pivotal moments in your life and how you and your story are different…so that your readers are motivated to read your book.

One of the most confusing aspects of being an author is in creating a strong, influential and authentic Book Brand. You have to give the reader a reason to pick up and purchase your book. Then, you need to give them a compelling reason to share it with their friends.

One of the reasons that seems so difficult, is that you really need to know the answers to some important questions. Read More