Fluctuating income can be frightening and frustrating.

As an entrepreneur and expert, it’s hard enough to gauge month-to-month what your income will be. That being said, there are strategies to safeguard and attract a monthly minimum (I’ll do another blog post on that!).

Have you ever noticed that some months you’re riding high and your income reflects that? You are “in alignment” and in the flow with excitement! You think, Okay! I finally have this! I finally figured out what works for me and my business and my clients.

And then the next two months, your income doesn’t even come close to that!

You’re up against fluctuating income.

It’s important that you really identify why you’re dealing with fluctuating income month to month – or if you find yourself living paycheck to paycheck, working to pay your bills and not save anything so you can live the life you want.

Fluctuating income creates doubt, which means your confidence plummets – and we all know what happens in business when your confidence goes down.

I’m going to share three factors that come into play with fluctuating income, and how you can create a more consistent income month to month. Read More

What is an “Expert Celebrity” brand and why is it important to build one?

Expert means your unique expertise, knowledge, experiences, & education – the “meat” of your business.

Celebrity means influence – your ability to lead and influence people, because they trust you & your input as an expert.

An “Expert Celebrity” brand drives sales, book deals, sponsorship opportunities, media, partnerships, & a lot more!

Today, I am going to address the 3 Foundational Building Blocks every Expert Celebrity Brand must have.

But first, I want to share a few brands I’m a huge fan of!

A few Expert Celebrity brands I love are…

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There’s a big difference between being ready and being willing.

I’ve found, through decades of working with my clients, CEOs and entrepreneurs, that most are definitely ready to do marketing, they’re ready to re-brand, or tweak their brand, and they’re ready to do it.

That being said, in many cases, they’re not willing. If you’re ready, but not willing, nothing is going to happen!

If you find you have a lot of false starts with your marketing; if you find you’re having a lot of false branding starts with your business; you’re very frustrated with your business not performing the way you want it to, then your comments might sound something like this: Read More