By Ruth Klein
I recently watched an episode of the television show, The Profit. Businessman Marcus Lemonis owns the multi-billion dollar company, Camping World.
He also goes on the hunt for struggling businesses that need cash and who he believes is ready to make a deal for a percentage of the business and profits.
Why is Marcus able to save these failing businesses?
I would say because of his keen knowledge of branding, marketing and sales.
Guess what he suggested to his new business partner, a retail dress store with 7 locations and grossing $5,000,000 a year with debt of $500,000 just from last year!
If you guessed re-branding the business, you are right!
Marcus helped the business rebrand themselves visually (brighter, fresher, cleaner); content (merchandise to tell a story); and value (better quality of merchandise).