Three Marketing Strategies for Celebrating You and Your Business

January 31, 2014

Here are my friends Lumari and Peter at the GRAMMYs in Los Angeles this year! How much fun it must be to go to this musical awards ceremony. And imagine all of the moving pieces involved in making this such a memorable experience, not only for Lumari and Peter, but for everyone who attended and the viewers watching at home, too. I’d like to take this “Experience of Celebration” and turn it into a case study in order to better understand some elements that may go into celebrating you and your business… and to leverage this Experience into a Marketing Strategy. Yes, this is how my mind works for me…and for you!

How Changing One Word Can Create Success

January 22, 2014

Most recently, I gave a speech to the Los Angeles chapter of the National Association of Professional Women…a group of incredibly professional women who own their own businesses and doing wonderful things in the world.

Since I kicked off the New Year, guess what they wanted to me to speak on? If you guessed New Year’s Resolutions, then you are correct! We all have made these resolutions over the years. Our resolutions were created by Jan 1 and usually broken by Jan. 15th. Why is that? What makes us so focused on creating new goals that are life-serving, such as losing weight, creating more personal time, changing careers…and the list goes on. These are all lovely resolutions or goals. So, what happens within those two weeks….or six weeks if you have a whole lot of willpower?

I’d like to share a few points from the speech I shared last week and a few that I didn’t…