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What is Your Intention for Your Business Brand?

October 10, 2017

A big part of your Business Brand is the experience that your clients have before working with you, while working with you and after working with you. It is the experience that they enjoy and it is important for that experience to be consistent each time you have a “touch point” with them, ie. newsletters, social media, blog posts, speeches, delivery of services and/or products, follow up, payment structure and follow up.

There’s a wonderful book entitled, The McKinsey Way. Even though the founder, James (Mac) McKinsey is no longer alive, the culture…the internal Brand and most importantly, the Intention of the Brand is similar to what it was decades ago, when it was first founded in Chicago by McKinsey.

I have always been inspired by the consulting firm, McKinsey & Company, since my son, David, worked for them out of college. I was impressed that the whole company took a day off just to review it’s values!! Interestingly enough, McKinsey is known as a CEO Factory, as many of its consultants end up running large companies. Read More

Words matter!

March 14, 2017

I only needed about two solid hours to complete my book chapter summaries, so I went to “my” Starbucks to do two hours of focused work.

There were no private tables available, so I went to a long table that had an electrical outlet for my computer cord, but nowhere to rest my legs on the tall stool. I can live with that for two hours.

But, what I found I can’t live with is the guy next to me with cool ear phones talking to “whomever.” I have no idea who, or even if, he was talking to someone.

I got up to order some green tea, (after staring at and considering the bagel holes with cream cheese), and saw that my coffee shop “neighbor” was playing a game on his computer and is evidently talking to himself…or the screen…and almost every other word he utters starts with the letter “f.” Read More