What is Your Intention for Your Business Brand?
October 10, 2017
A big part of your Business Brand is the experience that your clients have before working with you, while working with you and after working with you. It is the experience that they enjoy and it is important for that experience to be consistent each time you have a “touch point” with them, ie. newsletters, social media, blog posts, speeches, delivery of services and/or products, follow up, payment structure and follow up.
There’s a wonderful book entitled, The McKinsey Way. Even though the founder, James (Mac) McKinsey is no longer alive, the culture…the internal Brand and most importantly, the Intention of the Brand is similar to what it was decades ago, when it was first founded in Chicago by McKinsey.
I have always been inspired by the consulting firm, McKinsey & Company, since my son, David, worked for them out of college. I was impressed that the whole company took a day off just to review it’s values!! Interestingly enough, McKinsey is known as a CEO Factory, as many of its consultants end up running large companies. Read More
Act “As If”
May 21, 2017
Is it time, yet, for you to create the story of your life that you want…regardless of your thoughts and beliefs that tell you differently?
What you believe has a major impact on your experiences. In my new book, Generation Why Not®? I continue to see how this Generation moves forward towards their goals, in spite of doubt and overwhelm.
I have a few questions I would love for you to consider: “What if you already reached your most recent goal? What would that feel like? What would that mean for you? For others? What are your thoughts now? What do you now believe to be true?” Read More
Who Needs a Brand? Everyone, including Cities
April 17, 2017
I love everything about Branding. People have often asked me why I am such a “Branding Geek” and all I can say is that every business, product and even city has a Brand. It may not be the one that represents who you are, tells your story well, or attracts the people/buyers/readers/followers that you desire. But, you have a Brand, whether you know it or not.
For those that aren’t clear on their Brand, it goes into what I refer as the “Brand Pit.” It goes into a deep well with other brands, never really telling their story clearly, focused on who they are or sharing why they are different than others doing what they do.
Looking even further, I find psychology, why people do what they do…intrigues me to no end. It is no wonder that I have two advanced degrees in Psychology…one is clinical psychology and the other is spiritual psychology. Read More
March 14, 2017
I only needed about two solid hours to complete my book chapter summaries, so I went to “my” Starbucks to do two hours of focused work.
There were no private tables available, so I went to a long table that had an electrical outlet for my computer cord, but nowhere to rest my legs on the tall stool. I can live with that for two hours.
But, what I found I can’t live with is the guy next to me with cool ear phones talking to “whomever.” I have no idea who, or even if, he was talking to someone.
I got up to order some green tea, (after staring at and considering the bagel holes with cream cheese), and saw that my coffee shop “neighbor” was playing a game on his computer and is evidently talking to himself…or the screen…and almost every other word he utters starts with the letter “f.” Read More
No wireless at Starbucks, are you kidding?
March 6, 2017
Have you ever chosen to “sequester” yourself so you could only focus on one project? That is exactly what I did this last weekend and for the most part, it worked. I say “for the most part” because I didn’t get as much completed as I wanted, but it did “friendly force” me to stay with my project: writing.
I find that “sequestering” myself needs to happen in another city, because it’s too easy to do low priority tasks, like wash the dishes, make the bed and have everything in my home really neat and organized. Really? That only becomes important to me when I’m working on a high priority project…and writing is definitely my high priority for March.