Expert Celebrity Brand: The 3 Foundational Building Blocks
October 14, 2018
What is an “Expert Celebrity” brand and why is it important to build one?
Expert means your unique expertise, knowledge, experiences, & education – the “meat” of your business.
Celebrity means influence – your ability to lead and influence people, because they trust you & your input as an expert.
An “Expert Celebrity” brand drives sales, book deals, sponsorship opportunities, media, partnerships, & a lot more!
Today, I am going to address the 3 Foundational Building Blocks every Expert Celebrity Brand must have.
But first, I want to share a few brands I’m a huge fan of!
A few Expert Celebrity brands I love are…
Live a Life of Quantum Synchronicity™
August 4, 2015
Have you ever had something happen to you that was just too much of a coincidence to ignore?
Maybe it was something as seemingly innocuous as joking to your friends that you’ll meet someone in the bathroom at a networking event… and then actually meeting someone wonderful in the bathroom while you’re washing your hands.
Or maybe it was something as miraculous as getting hit by a car on the way to work at the precise second and the precise angle that allows you to walk away unharmed when the car is left totaled.
These coincidences are what I call “Quantum Synchronicity™”, a series of small events that line up synchronistically to create miraculous outcomes. Can you pinpoint any Quantum Synchronicity™ in your life? Read More
I love brilliant marketing when I see it!
June 23, 2015
I was taking a nice long morning “power walk” and ended it with a healthy drink from Whole Foods.
I saw this large flyer outside their store along the walkway promoting a Cheese Night.
You may be wondering why I think this is brilliant marketing?
Because it hits several emotional & mental touch-points for their customer.
The Anatomy of Whole Food’s Client Engagement Touch Points:
Created a Cheese Night for their customers – anticipation and fun
Gave all the vital information in one large flyer posted outside the store along the walkway – immediate understanding
Let their customers know there was no cost – offering a gift
Learning/Interactive with Cheese Experts – socializing & eating
Sensitive to dairy allergies, i.e. using Sheep Milk Cheeses – company is listening
An International selection from France to Croatia to the U.S. – anticipation and fun.
What are ways that Whole Foods might leverage this customer-engagement event further?
If you guessed wine pairings, congratulations!
Plus, are there any major holidays coming up where people would want to eat or cook with cheese? Yes, 4th of July events.
I am going to be sharing a lot of brilliant marketing strategies at my Expert Celebrity Book Marketing & Red Carpet event in Oct… plus, the best and lowest investment ends this Sunday, June 28th. Go here now and let me help you with brilliant marketing for your book and your business!
Here’s to Your Brand, Your Book & Your Brilliance!
Choose the Red Carpet VIP Experience for Fast and Dramatic Shifts
June 16, 2015
If you’re one of the first 20 people to claim a spot, you’ll get the added bonus of attending a private cocktail reception at my home the night before the event begins. (I’ll even send a car and driver to pick you up at your hotel!) Get full details here…
When you opt for the Red Carpet VIP experience, you’ll receive:
- Interview on the Red Carpet: This is your opportunity to get interviewed on a real Red Carpet, Expert Celebrity™ Style. You will be able to use the interview for your website, YouTube, eBook… and a lot of other strategies I’ll be sharing with you. (The interview will happen on Day 3. So don’t worry – you’ll have plenty of time to learn, practice and hone what you want to say before you’re in front of the camera!) (A $500 Minimum Value)
- Professionally videotaped on the Red Carpet: The VIP Red Carpet video will be an excellent opportunity for you to generate social media followers, as well as use on your online media kit. (This would normally cost you over $1,500 to produce professionally.) (A $1,500 Minimum Value)
- “Paparazzi” taking photographs of you: This is your chance to have paparazzi taking pictures of you Expert Celebrity™ style. It’s the perfect opportunity to jumpstart your social media author platform & marketing…in real time! (A $250 Minimum Value)
- Bonus LIVE Q & A Lunch Session with Ruth: I’ll join you LIVE for one of the lunches exclusive to RED Carpet VIP Ticket holders. I’ll share with you even more personal insights on book marketing, business strategies and more media attraction ideas. This is an incredible opportunity to soak up my first-hand, behind-the-scenes details of how I run my high multi-six figure business! (A $250 Minimum Value)
The Unknown Face of Islam
June 12, 2015
Dr. Ruth’s new book – With Ruth Klein BookEXPO NY May 2015 The #ExpertCelebrity http://bit.ly/1HPVxaR