Expert Celebrity Brand: The 3 Foundational Building Blocks
October 14, 2018
What is an “Expert Celebrity” brand and why is it important to build one?
Expert means your unique expertise, knowledge, experiences, & education – the “meat” of your business.
Celebrity means influence – your ability to lead and influence people, because they trust you & your input as an expert.
An “Expert Celebrity” brand drives sales, book deals, sponsorship opportunities, media, partnerships, & a lot more!
Today, I am going to address the 3 Foundational Building Blocks every Expert Celebrity Brand must have.
But first, I want to share a few brands I’m a huge fan of!
A few Expert Celebrity brands I love are…
Has your business slowed or stopped ticking?
October 31, 2017
Seemingly out of nowhere today, I thought I need to call a watch craftsman to fix two clocks; one is a grandfather clock and one is a beautiful European masterpiece clock.
In almost the same instance, I realized that both have not been ticking for years! Yes, years! And then, when I realized that they stopped around 2010, I thought of what was happening in my life at that time.
It made complete sense. It was two years after my divorce, and my business and life slowed down measurably.
What is showing up for you in your environment that is reflecting back to you that “time is standing still” in your business or your life? Why not find the mentor to get things going again?
I want to share with you a mindset…thoughts to help get your business and book sales ticking regularly again. Read More
Are you “giving up” or “surrendering” to your business?
October 17, 2017
What is the difference between “giving up” and “surrendering” to new possibilities for your business?
I had the most interesting conversation with a friend the other day. He was talking about “surrendering” to what happens in life and how that is so different than giving up.
Immediately, I thought of entrepreneurs who have given up on reaching their dreams, creating financial success, or of becoming an influencer in social media.
And, I found this topic to be of such interest to me, that I ended up writing about it in the chapter of my book titled “Intentions.” Let’s just say that is a working title for now.
So, here are my insights… Read More
What is Your Intention for Your Business Brand?
October 10, 2017
A big part of your Business Brand is the experience that your clients have before working with you, while working with you and after working with you. It is the experience that they enjoy and it is important for that experience to be consistent each time you have a “touch point” with them, ie. newsletters, social media, blog posts, speeches, delivery of services and/or products, follow up, payment structure and follow up.
There’s a wonderful book entitled, The McKinsey Way. Even though the founder, James (Mac) McKinsey is no longer alive, the culture…the internal Brand and most importantly, the Intention of the Brand is similar to what it was decades ago, when it was first founded in Chicago by McKinsey.
I have always been inspired by the consulting firm, McKinsey & Company, since my son, David, worked for them out of college. I was impressed that the whole company took a day off just to review it’s values!! Interestingly enough, McKinsey is known as a CEO Factory, as many of its consultants end up running large companies. Read More
Bees and a Hummingbird…a Natural Eco-System
April 27, 2017
On my walk the other morning, I stopped at these gorgeous purple plants and saw bees swarming through them, plus one beautiful hummingbird. I thought, what a beautiful and natural eco-system. Both species are enjoying nature’s delight, and using them for different purposes.
And, everyone is getting along harmoniously.
Then, my thoughts went to Time…how can I harmoniously enjoy nature’s bounty of time, even though I have several different projects (species) of work to do?
Well, most recently, I offered a complimentary teleseminar on my new Daily Schedule, simply called 2-4-3. Let me be clear…simplicity for a writer doesn’t happen easily. Read More