Hundreds of articles, each filled with pearls of wisdom straight from Ruth Klein’s high ticket programs, best-selling books and international speeches for business branding, relevant marketing, and writing, marketing and monetizing your book in easy bite size pieces.

Expert Celebrity Brand: The 3 Foundational Building Blocks

What is an “Expert Celebrity” brand and why is it important to build one? Expert means your unique expertise, knowledge, experiences, & education – the “meat” of your business. Celebrity means influence – your ability to lead and influence people, because they trust you & your input as an expert. An “Expert Celebrity” brand drives…

Read More

What is a brand influencer?

It’s confusing to a lot of people, because the word ‘influencer’ is being bantered around a lot as a catchphrase these days! It is important to understand the distinction between the types of influencers so that you can best harness your power and influence, and stay on top of what’s going on in the world…

Read More

What is Your Intention for Your Business Brand?

A big part of your Business Brand is the experience that your clients have before working with you, while working with you and after working with you. It is the experience that they enjoy and it is important for that experience to be consistent each time you have a “touch point” with them, ie. newsletters,…

Read More

What is a Book Brand?

Down and dirty, a Book Brand is one that is consistent with who you are, your story, your experiences up until now, the pivotal moments in your life and how you and your story are different…so that your readers are motivated to read your book. One of the most confusing aspects of being an author…

Read More

Who Needs a Brand? Everyone, including Cities

I love everything about Branding. People have often asked me why I am such a “Branding Geek” and all I can say is that every business, product and even city has a Brand. It may not be the one that represents who you are, tells your story well, or attracts the people/buyers/readers/followers that you desire….

Read More

"The Marketing Maven!"

What others are saying...

"Ruth Klein will unleash your creativity within and guide your story to places you never thought possible. She’s the businesswoman who will help inspire ingenious ideas about how to profitably bring your message or product out into the world with the greatest impact. She’s the publicist who will skillfully craft your unique message so that others will see it, hear it, and buy it."

Joe Swinger Author
Verified by MonsterInsights