Hundreds of articles, each filled with pearls of wisdom straight from Ruth Klein’s high ticket programs, best-selling books and international speeches for business branding, relevant marketing, and writing, marketing and monetizing your book in easy bite size pieces.
Expert Celebrity Brand: The 3 Foundational Building Blocks
What is an “Expert Celebrity” brand and why is it important to build one? Expert means your unique expertise, knowledge, experiences, & education – the “meat” of your business. Celebrity means influence – your ability to lead and influence people, because they trust you & your input as an expert. An “Expert Celebrity” brand drives…
Read MoreWhat is a Book Brand?
Down and dirty, a Book Brand is one that is consistent with who you are, your story, your experiences up until now, the pivotal moments in your life and how you and your story are different…so that your readers are motivated to read your book. One of the most confusing aspects of being an author…
Read MoreI love brilliant marketing when I see it!
I was taking a nice long morning “power walk” and ended it with a healthy drink from Whole Foods. I saw this large flyer outside their store along the walkway promoting a Cheese Night. You may be wondering why I think this is brilliant marketing? Because it hits several emotional & mental touch-points for their…
Read More5 Important Elements of an Author Platform
1) An Author Website. It’s where agents, editors, fans and followers go to learn more about you and your writing.2) A Social Network Presence. Hire Sovivial to help you build a powerful author platform3) Previous Publishing History. Some authors land great book deals without having a single publishing credit, many authors often have some publications…
Read MorePitch Your Book to Publishers in New York City!
It’s beautiful in New York City this time of year! And once again, I’m going to be in the Big Apple for BookExpo America…and I’d love to see you there. Will you join me at BEA 2015 Wednesday, May 27th? Before you answer – let me tell you why I’m extending this personal invitation to YOU. I’m…
Read MorePitch Your Book to Publishers in New York City!
It’s beautiful in New York City this time of year! And once again, I’m going to be in the Big Apple for BookExpo America…and I’d love to see you there. Will you join me at BEA 2015 Wednesday, May 27th? Before you answer – let me tell you why I’m extending this personal invitation to YOU. I’m…
Read MorePitch Your Book to Publishers in New York City!
It’s beautiful in New York City this time of year! And once again, I’m going to be in the Big Apple for BookExpo America…and I’d love to see you there. Will you join me at BEA 2015 Wednesday, May 27th? Before you answer – let me tell you why I’m extending this personal invitation to YOU. I’m…
Read MorePitch Your Book to Publishers in New York City!
It’s beautiful in New York City this time of year! And once again, I’m going to be in the Big Apple for BookExpo America…and I’d love to see you there. Will you join me at BEA 2015 Wednesday, May 27th? Before you answer – let me tell you why I’m extending this personal invitation to YOU. I’m…
Read MorePitch Your Book to Publishers in New York City!
It’s beautiful in New York City this time of year! And once again, I’m going to be in the Big Apple for BookExpo America…and I’d love to see you there. Will you join me at BEA 2015 Wednesday, May 27th? Before you answer – let me tell you why I’m extending this personal invitation to YOU. I’m…
Read MorePitch Your Book to Publishers in New York City!
It’s beautiful in New York City this time of year! And once again, I’m going to be in the Big Apple for BookExpo America…and I’d love to see you there. Will you join me at BEA 2015 Wednesday, May 27th? Before you answer – let me tell you why I’m extending this personal invitation to YOU. I’m…
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