I saved over two days in traveling time, the energy that is expended while traveling and the money that I would have spent while “browsing” during my downtime. In fact, the Webinar sparked a new program I’m starting in September, Six Weeks to More Clarity & Productivity.

In this issue, you will find many of the marketing, trends and productivity tips I use every day in my business and share with my Dream Maker’s Circle Coaching Group. Are you ready to increase profits in your business by learning and using "New Business" Marketing Stratgegies while learning to be smart and more productive with that valuable resource, Time? It's fun to be referred to by the media as a "Trendologist," because I follow Business & Lifestyle Trends and integrate the essence of what can work best for your business. Why reinvent the wheel when you can leverage existing and evolving business and consumer trends in your marketing campaign. (I also believe business profits can go hand in hand with a quality of life and the enjoyment of family and friends that I call a "Lifestyle Profit").

I have also included an article about the hot new trend called "Reality-Oriented Marketing" and you can read about my solution to an "Ask Ruth" challenge posed by a solo entrepreneur. Read about my recommendations on great new services and products, and find out about the many resources that can help you achieve your business and "lifestyle profit' goals that are only a click away at www.ruthklein.com.

Here’s to your business success working smarter with less effort. The Quantum Leap to higher profits and productivity with less feelings of overwhelm is just a short read away!

Ruth Klein, M.S.

Marketing Strategist & Productivity Coach, Owner of the award-winning boutique firm, The Marketing/Time Source and author of the best-selling book, Time Management Secrets for Working Women (Sourcebooks). Other books include: Manage Your Time/Market Your Business (AMACOM); The Everything Sales Rep Guide (Adams, Fall 2006 Release) & De-Stress Diva™ in the Kitchen (GG Publishing).

Copyright c 2006  Ruth Klein. All rights reserved.

Check out our “Time Management Secrets” Radio Show

“Reality-Oriented Marketing”   

By Ruth Klein, “Marketing Strategist & Productivity Coach”

M.S. in Clinical Psychology

From politicians to phone companies, reality-oriented marketing has become the hot new trend that can benefit your business.

Interestingly, back in the 2004 election year, the Republican party’s presidential team created a presidential or “marketing” campaign that went deep into a community, attaching itself to high-profile decision makers, neighborhood leaders and trend-setters to get their message out. The business sector has now harnessed this marketing strategy.

The phone industry, can we say AT & T, created local marketing teams that went deep into communities to find neighborhood leaders to pitch its newest service. The telecommunications giant developed lists within the communities that included Sunday School teachers, "influencers", trend setters and others whose opinions are sought out and valued by neighbors and peers. This strong word-of-mouth influence has helped AT&T find customers that have agreed to sign up for their TV service after the influencer’s hosted TV parties.

Jaguar is capitalizing on a marketing trend that is referred to as a “living product placement.” The luxury car maker is using high-profile trend setters to drive around in their car and hope to be “seen” in it. Just ask any perfume, cosmetics, handbag maker or fashion house how important it is for them to find a celebrity (based on high-profile) to wear their product in public.

Let’s look at this marketing trend a little closer at this marketing trend:

• First, companies are going deep into a local community to find the decision-makers and trend setters who others value and respect for information from presidents to commercial lifestyle brands, i.e. Jaguars, host TV parties, women’s fashions, etc.
• As the major television networks lose market share and viewers to cable channels and Internet programming, companies that would normally advertise on these channels are looking for ways to tap local markets to find their customers.
• Network marketing businesses have understood the importance of reality-oriented marketing by inviting friends, neighbors, family and business associates to their homes to try cookware, make-up, necessary home products, health supplements and the list goes on.
• Banks are using real customers in advertisements, on billboards and on television to share the benefits of using this specific bank and services in their everyday business.
• The Wall Street Journal, car companies and others are highlighting their customer with real names and photos with the benefits of using their products and services.
• Businesses are bringing in their customers to taste foods prepared by local chefs (Think: kitchen appliance centers, supermarkets, culinary sections of bookstores, wine stores, and confectioner’s businesses to name a few).
  

Why do People Buy?

What makes marketing deep within a community with focused placements and living product placements appealing to your clients and buyers? Certainly there are several reasons that people buy a product or service, but a few of these reasons or benefits are:

•   People are always looking for something new, slightly different. One of the most powerful words you can use in your marketing campaigns is the word “new.”
•   People want to look hip, young, cutting-edge, and want to keep up with the current lifestyle. The 20-somethings to 60-somethings look and act at least a decade younger.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?  You are welcome to use this article in your e-zine or on your Website, but only by including the following credit in its entirety: “The Marketing Strategist & Productivity Coach” Ruth Klein, publishes the monthly online newsletter, The Ruth Klein Report: Business Marketing and productivity Success Strategies, with more than 7,000 subscribers. If you’re ready to make the Quantum Leap in your business, learn profitable marketing strategies, increase your productivity, work smarter with less effort, make more money and have a more balanced and fun life, get your FREE tips now at www.ruthklein.com

The Marketing/Time Source

101 Ocean Ave. Ste. F-501, Santa Monica, Ca  90402

Marketing & Productivity Column

Q:  I have been involved in my solo-retail business for about two years. I have spent a lot of time and money getting my name and business out to women’s organizations and I am out of the house going to meetings or meeting with people most of the day everyday, including evenings. Here’s my problem: my retail business is not bringing in the money that I need and I just found out about a multi-level business where the income potential within three months could get me and my husband out of debt and we would not have to move to a smaller house, which we both don’t want to do. We love our house now and so does our son.

My dilemma: How do I introduce this new company into the branding that I have spent so much time and money on for the last two years?

A: First of all, you need to decide which of these businesses will be your primary business. 

• Create a Strong Tagline for Your Brand: You need to create a tagline from your Brand that could possibly be an umbrella for both businesses so that you don’t lose the publicity you garnered in your first business the last two years. Look for a common theme.
• Automate Marketing Systems & Lead-Generation: I would also recommend that your retail business become solely an internet run business, whereby you can create marketing strategies that will automatically be implemented while you’re away. This allows you the time necessary to promote your multi-level business with more in-person engagements.
• Focused on a Daily Schedule: You will want to create a working time schedule that gives you structure and creates a system that allows the required time you need in person-to-person selling and also the time requirements needed for mastering your new internet business.
• Delegate: There is only so much time in a day.  Think of hiring a part-time assistant to help you with follow-up and administrative tasks while you work “on” your business creating marketing strategies, managing the systems already in place and staying focused on meeting prospects and converting them into customers.

KickStartCart:  For Shopping Cart, Email Autoresponders, Automated Marketing Campaigns, Client Management and Much More

(Note: You may have heard me refer to this as MarketingTimeCart.com, because that’s my special link that lets them know I referred you. This is the same system as 1ShoppingCart, it’s just the brand I prefer, use and now recommend).

I love what this shopping cart has done for my business. Much more than just a shopping cart, KickStartCart has everything I need to sell products/services online and market to my prospects and customers.

I use the exact same system, and I can tell you that I wish someone had shared with me this system when I first got started. It would have saved me a lot of money, time and stress! What I love most is I can set up my entire online sales process and marketing campagins to be completely AUTOMATED.

For example, if someone purchases a teleseminar, coaching program or book at my site, the order is processed and their information is automatically entered into my database. I receive an email with their contact information and they automatically receive my pre-written email “thank you” or bridge line information for the teleseminar call. They then receive another automatic reminder right before the class. This type of customization and automation saves me hours of time each week and helps me with client management at the same time!

KickStartCart also comes with ad tracking capabilities, so you can see which ads are getting you visitors and, of those, which are getting you sales. You can also use their autoresponder broadcast feature to manage your client database and send out your e-newsletters and other messages while you’re away!

Visit KickStartCart now and sign up for your 30-day trial for free!   

Ruth Klein holds a Master’s Degree in Clinical Psychology and is the president of the award-winning boutique firm, The Marketing/Time Source, a performance strategic firm providing online & offline marketing, public relations, publicity, communications, time management & productivity, sales and coaching to small businesses, consultants, authors and professionals. Ruth founded the firm over eighteen years ago and has become nationally well-known for her reliability, motivation and double-digit results for her clients.

Check out my three most recent books:

Time Management Secrets for Working Women (Sourcebooks; second printing within twelve weeks of published launch date; translated in Chinese and Portuguese)

De-Stress Diva ™ in the Kitchen:  Quick, Easy & Healthy Recipes (GG Productions and marketed as a fundraiser for non-profit organizations.)

The Everything Sales Rep Book ( Adams; publish launch date - October 2006)

Look for her new CD Series Manage Your Time/Market Your Business  (November 2006 launch date)