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January 30, 2007
Vol. II, Issue 1
Published every other Thursday. You are on our
newsletter list because you signed up for one of our programs. To
amend your subscription, see link at end of email.
Sign me up
for this e-zine!
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<$firstname$>,
Welcome to the: Ruth Klein Report
Feature Article: "
Three Smart Ways
to Plan Your Day
for Higher Productivity"
Ruth Recommends: Don’t Miss My "Branding
& Productivity Boot Camp!"
The Ruth Klein Report, published bi-monthly, is your must-have resource
for timely news, emerging trends & analysis, and smart advice that
will help you boost your bottom line. Please add rklein@ruthklein.com"to your
white list or address book to ensure receiving future issues! P.S.
Forward newsletter to a colleague. Let’s all have a prosperous 2007!
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<$firstname$>,
How are you?
The New Year is in full gear, and my calendar is filling up fast.
My advice? Don't overbook. A smart rule of thumb is to stick to
the six-month rule whenever possible to allow you more
flexibility -- an essential ingredient of success in today's
high-paced, fast-changing world of work.
Abiding by my own rule allowed me the flexibility last week to
say yes to leading a retreat for an
extraordinary group of
entrepreneurial women with just eight weeks' notice. By not
overbooking my schedule, I was not forced to miss a terrific
opportunity.
Think 'flexibility' when you prepare your business and personal
calendar for 2007, and consider how you can implement the six-
month rule.
Focus on daily goals first, which will make every
day the start
of your more productive, profitable New Year!
In this issue, you'll find timely news, features and
smart
recommendations that can dramatically grow your bottom line. If
you missed my Office Depot online seminar, just
go here
I'm
delighted at the rave reviews from readers about my newest
books, "The
Everything Guide to Being a Sales Rep," "Time
Management Secrets for Working Women" and "The
De-Stress Diva ©
in the Kitchen." Visit www.ruthklein.com
to read samples of
reader reviews, and to place your order with my convenient, on-
line form!
Here's to Your Marketing & Time Success!
Ruth Klein
Ruth Klein is an award-winning business owner, best-selling
author and renowned marketing and productivity consultant, coach
and strategist whose clients range from solo entrepreneurs to the
Fortune 500. Visit www.ruthklein.com
to learn more about my
consulting, training, and coaching. Don't forget to check out my
"Time Management Secrets" radio show and upcoming special
events.
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Our next Dream Maker's Circle Coaching
meeting is THURSDAY,
February 1, 2007, 5:30pm Pacific Standard Time.
TOPIC: "Three Time Management Skills that Creates 80% of Your
Productivity in any Field"
- Learn how to create the time you need to market your products
and services and create multiple streams of income with one easy
system.
Join today at www.ruthklein.com
and receive your free CD of this
don't-miss teleseminar!
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"Three Smart Ways To Plan Your Day
For Higher Productivity!"
by
Ruth Klein
Marketing Strategist, Branding & Productivity Coach
How many hours do you spend at work? Now, how many of those hours are
spent on staying focused and productive? If you’re like most busy
professionals, an honest assessment will show you spend very little time
on bottom-line results.
Numerous reports and studies focus on the rule of 80/20, stemming from
the work of Italian economist Vilfredo Pareto.
His 80/20 rule, often called the Pareto Principle, is how evolving
research has found that, in general, 20 percent of efforts lead to 80
percent of results. (Indeed, many software management reports have
discovered an even more disheartening finding of 90/10.)
Imagine the extraordinary results if you can devote dramatically more
than 20 percent or even 30 percent (and more!) of your time to staying
focused and productive!
A major cause of lost time and productivity is what I call Overwhelm. We
are overwhelmed by too many meetings and unanticipated interruptions. We
also suffer Self-Imposed Overwhelm that distracts us from our goals. We
spend too much time with our cell phones and email. We suffer personal
stress. We don’t avoid stress traps.
Here are three keys to planning your day for higher productivity.
KEY ONE: Find Your Peak Energy Time and Use It!
What time of day do you have the most energy? For many people, it’s mornings. I find myself freshest and ready to go
in the morning, so I protect my Peak Energy Time by scheduling those
hours for my most important work. I block out the time between 8:30 a.m.
and 11 a.m. each day for focused work and long-term planning.
Instead of forcing myself into a time frame when I am most resistant to
creativity and action, I take control by establishing my own time frame
for my most productive hours. My stress levels plummet when I’m in
control of my Peak Energy Time, eliminating procrastination, helplessness
and the resulting frustrations that can erode focus and productivity.
Block out at least two hours during your Peak Energy Time.
- An Early Morning Person?
Block out two early hour mornings.
- A Mid-Morning Person?
Block out 10:15am – 12:15pm.
- An Early Afternoon
Person? Block out two early afternoon hours.
- A Mid-Afternoon Person?
Block out 2:45pm – 4:30pm.
Regardless of the time of day you schedule as your Peak Energy Time,
there are two productivity skills you must use to maximize your results.
1. Adopt the 100%
Responsibility Rule. Recognize that you are responsible for your time.
Take pro-active steps to stave off interruptions during this period to
maintain control of your time.
2. Protect your Time
Boundary. No one else will protect the boundaries of your scheduled Peak
Energy Time. You must be responsible for protecting Your time boundary.
KEY TWO: Make Time for Marketing!
If you
skip creating time each day for marketing yourself, your services or your
products, you skip out on success. Period. No professional can afford to
leave marketing by the wayside. Carve out an hour – better yet, two –
during your day for marketing.
Use that time to connect or reconnect with clients, learn, research, expand your reach. You must nurture
your own future or miss out on a profitable, productive career and
lifestyle!
Here are a few ways to spend this crucial time of your day ... for you:
• Call or email clients or prospects. Shine the spotlight on you!
• Create a marketing campaign. Research, write and revise!
• Plan a workshop, a demonstration or a training session – or find out
how you can make yourself a part of another event. Maximize your reach!
• Create a news release to send out to the media and to your database.
Pick up a phone and call a member of the news media. Make yourself
newsworthy!
• Create an online newsletter with interesting articles. Build your
audience!
• Start a blog. Blogs
are the hot, hip way to maximize the power of the Internet to publicize
your name and your ideas, and also to attract wide feedback so important
to knowing why and how to best grow your business. Blog
away!
• Learn how to use an automated marketing system. This will help you SAVE
time in keeping track of and responding to your client and prospect
database and buyer purchases, and become the basis for successful
marketing campaigns.
I use kickstartcart.com
and recommend you visit kickstartcart.com
to learn more about this time-saving, cost-effective automated marketing
system. Kickstartcart.com
will save you time and money, and make your profits grow!
• Learn how to capture email contacts. Capture emails of clients and
prospective customers from your Web site, blog
and e- newsletter by inviting readers to submit their name and email
address in exchange for something valuable. For example, offer
FREE access to your newsletters to obtain this information.
• Make time to attend Ruth Klein’s Branding & Productivity Success
Boot Camp March 4-5, 2007, in Santa
Monica, California.
(See Ruth Recommends below).
Learn 25 ways to capture email addresses and build your marketing
database, and reap many more benefits. Maximize your marketing know-how
and watch your business grow!
KEY THREE: Erase that Self-Imposed Overwhelm!
Learn how to leverage your time to avoid those self-imposed situations
that overwhelm your day and distract you from your focus and
productivity.
Here are a few ways to minimize distractions and maximize your results:
• Don't answer your email when you first wake up (unless you're an
emergency worker). Wait until you first start your day with productive
planning and vision time. Then answer your email. Take control at the
very start of each day! Manage your email traffic. Instead of answering
each email with another email, allow several to accumulate before
crafting one comprehensive email response. Your answers will be much
• Take control at the very start of each day! Manage
your email traffic. Instead of answering each email with another email,
allow several to accumulate before crafting one comprehensive email
response to your employees, colleague, clients, advertisers, etc.. Your answers will be much more astute,
and best yet, it's infectious! Let others take their cue from you on how
to avoid daily email traffic jams.
• Delegate. Either delegate less important work to others or delegate
your time to focus on the most important work first. Delegate at home,
too!
WANT TO
USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can as long as you
include this complete piece with it: Branding & Productivity Coach,
Ruth Klein, is the author of "The Everything Guide to Being a Sales
Rep," "Time Management Secrets for Working Women," and
"The De-Stress Diva © in the Kitchen" and publishes The
"Ruth Klein Report" bi-monthly with 6,000+ subscribers. If
you're ready to jump-start your marketing, make more money, and have more
fun in your small business, get your FREE tips now at www.ruthklein.com for more
information.
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Ruth
Klein is a marketing strategist, branding and productivity coach, and the
author of five books (list the three latest books).
If you liked today's issue, you'll LOVE this
step-by-step course, guaranteed to be the most complete and easy to
follow guide to Marketing Your Brand with the Time Skills to Make it a
Reality.
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My New "Branding & Productivity Success
Boot Camp" - LIVE and In Person! Join executives, entrepreneurs, realtors,
lawyers, stockbrokers, authors, speakers, mortgage consultants, business
consultants and coaches and other professionals who are signing up for my
new "Branding & Productivity Success Boot Camp."
In Santa Monica, California, March 4-5, 2007
This live event is a true workshop, meaning you'll be doing exercises and
work while you're here, leaving the two days with your own Marketing Plan
which includes your Branding Tagline AND Your Own Video Clips to be used
on your website, You Tube, video blog, etc.I'll help you write your tips as well as place
the tips on your website, blog, You Tube etc.
The focus will be on:
Four Keys to Transform Your Business
To Give You More Money, Time & Freedom
• Transform your business name or your name into a Strong Brand that will
create a memorable experience for your existing and future clients!
•
Leverage and Maximize Your Current Projects to Advance from Overwhelm to
Action!
•
Translate your knowledge and expertise into simple
informational products that will bring you passive streams of income from
your Web site 24 hours a day!
• Learn
how to use my simple system to WORK LESS while you maintain, double or
even triple your revenues!
Putting these together in my simple system that will allow you to work
less while you stay in close contact with your prospects and clients and
maintain, double or even triple your current revenues!
*** Early Bird Registration AND Easy 3-Pay option available ONLY through
February 19,2007. Plus, you can bring your
partner, IT person or assistant for the same price!
For those of you who know me and have taken my Boot camps or other
programs know that I place a high value on implementation...that's why I
always offer a steep discount during the Early Bird dates.
Questions?
Contact me directly at rklein@ruthklein.com.
A note to my readers: I welcome your comments, questions and suggestions.
Here's to Your Branding & Productivity Success!
Ruth Klein
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Copyright © 2007 Ruth Klein. All rights reserved.
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