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In This Issue
A Note from Ruth:
Upcoming Events: How to Get Your Book Published!
Feature Article: Why The Show Must Go Online:
The Power of Internet Videos
Ruth Recommends: Targeting the Smart Market
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The Ruth Klein Report
December 7, 2007
Vol. II Issue 11 |
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When they said the Internet was evolving, they weren't kidding.
Today, online videos are all the rage, with free upload sites like YouTube attracting millions of viewers.
Even the presidential candidates are making use of online video sites to get their message out long before the election.
Now, a new trend is evolving. Viewers aren't just looking for entertainment; they're looking for information.
Online video sites such as YouTube are reporting that this is becoming a global phenomenon, with more businesses uploading smart, snappy "how-to" videos that showcase their products and services by demonstrating how they work
In this issue, you'll learn six smart ways to make online videos boost your bottom line.
While online publishing is changing rapidly, traditional publishing is tougher than ever. Fewer publishing houses are putting out fewer titles, which makes it an extraordinary challenge to get that book published.
That's why I am offering a special (and very limited) opportunity to learn how to create a book proposal that will sell, and how to get your ideas in front of book agents! Look for more information in this issue.
Here's to your Marketing & Productivity Success!
Ruth Klein, Branding, Marketing & Productivity Coach, is a consultant to hundreds of clients ranging from entreprenuers, professionals, authors, speakers and small business.
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"Brand & Pitch Book Camp"
Write a Winning Book Proposal, Identify Your Book Brand, and Meet Book Agents...
Starts January 24, 2008
Taking applications starting today! Please apply here..
http://www.ruthklein.com/bpbc
My popular, "Book Camp" has proven a springboard for a NEW, personalized service on how to create a Winning Book Proposal and Meet Book Agents...that will lead to getting your book published!
From January through May 2008, I will be working with a limited number of people...15 to be exact (to provide the MOST personalized attention) to help you create a winning book proposal. Participants will accompany me to Los Angeles for the Book Expo of American (BEA) and I will introduce you to several literary agents so you can pitch your Book Brand and Book Proposal.
Participants who already have a book completed will be assisted in writing a winning Query Letter/Book Proposal and create a Win- Win Marketing Plan that can be presented at the Book Expo.
You also will learn how to organize your time to achieve your writing, publishing and selling goals while you run your business. You will learn how to leverage your expertise into books.You will learn how to double or triple your income as a published author.
Go here to find out the details: http://www.ruthklein.com/bpbc
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January 17, 2008
NAWBO workshop and keynote
Detroit, Michigan
Branding Out!
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February 7, 2008
12-Week Branding & Productivity Tele-Coaching Class begins
Once you identify your Personal Brand and your Business Brand, you will spend much less time, energy and money On marketing and attracting your targeted clients.
Plus, no matter how much you spend on marketing or how much you know, you have to find the TIME to focus and be productive.
If you would like to start focusing on your core business and core brand, you will want to check out this class...
http://www.ruthklein.com/12wkbpcc
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February 20, 2008
Market Your Brand and Business on Social Networking Sites Social networking sites are an important part of your marketing plan. However, if you are not clear as to WHAT and WHY you are on a particular site, then you are wasting time, energy and money.
More details to follow in the next couple of weeks! |
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"Why The Show Must Go Online:
The Power of Internet Videos"
By Ruth Klein
The content of online video services such as YouTube is making the switch from being merely entertaining to being highly informative, and Corporate America is paying attention (and so should you!).
A recent New York Times report said even dental offices are using Internet video sites to demonstrate root canals (not for the
squeamish!) and other procedures.
More people are turning to online videos for technical information and demonstrations of products or services.According to YouTube, the increase in instructional online videos is growing fast, and growing globally.
Your business, too, can profit from creating short videos for your Web site and free Internet video sites. The technology has developed to the point that most cities boast an array of online video services that can quickly turn out a professional video for you to boost your online marketing reach.
Here are six smart tips to use the power of online video:
Six Smart Tips to Make Online Video Grow Your Profits
1. Think 'Show & Tell.
The power of online video is that you can show your audience how your product or service works, while telling them how it works and why. You've heard the phrase, 'explain it to my like I'm a six-year-old?' That's your cue to keep your "show & tell" online video short and to the point. If your business offers 20 services or 100 products, pick one as your focus. You want to keep your video short, snappy and tightly focused. But end every online video by telling viewers they can find more information at your Web site. Then post your Web site address in an overlay, say it out loud, and repeat. Visit www.patientkeeper.com for how online videos can be used to create client testimonials. Even environmentalists praise the informative nature of online videos posted on energy and the environment at www.shell.com. Visit www.businessweek.com to click on video updates of market reports for how to relay what you know by way of ongoing online video updates.
2. Think the 5 W's.
As in: who, what, when, where and why. Your video should answer these questions. Who are you? What do you offer in terms of a service or product? When should your viewers pay attention? (Your answer should be right now or always!). Where is your product or service available? Why is it smart to use your product or service? Your answers will form the basis for your script. Then add the visuals of "how" your product or services works. If your information is useful and easy to understand, viewers will urge others to view your video. Visit www.kingfishmedia.com for an example of how you can be the executive who stars in your own how-to video. Visit www.brightcove.com to view online 'case study' videos featuring how DuPont, Dow Jones and others have created their online video presence. In fact, visit the consumer section at www.dupont.com for samples of easy-to-digest how-to videos from this corporate giant.
3. Do Your Homework.
Go online and investigate what similar businesses are doing in terms of online video, and learn from smart ideas and bad mistakes. Video online services post the most viewed videos, so visit a few to plan your video's focus from two vantages: how to attract general interest and how to go deeper to attract specific interest in your field. Here are a few free sites to visit (and consider when deciding where to post your online video at no
cost): www.myspace.com, www.youtube.com, http://video.yahoo.com, http://video.google.com, www.crushedplanet.com, www.veoh.com.
4. Go Professional.
The technology has become too advanced, and viewers are demanding ever more sophisticated fare. So don't think homemade video. Hire a professional to tape your video, and rely on their judgment as to whether to use you, other staff members, certain customers or actors. You don't want to risk the backlash that comes from poor video quality. Before you hire, ask for samples of online videos and also for references. To find a professional production company, visit local online telephone directories or consult your local chamber of commerce. Or visit these sites, which contain national/international production company directories:
www.mandy.com, www.visualnet.com or www.icommag.com.
5. Create Buzz.
Once you're satisfied with your online video, immediately begin creating the "buzz" that will attract viewers. Use your Web site and newsletters to announce your new online video. Send a news release to the local media. E-mail friends, colleagues and others in your industry and invite them to take a look. The more your online video is visited, the more traffic you will generate from others who want to know what everyone else is looking at. This is what leads to more customers for your product or service. One Web site that has been cited as a one-stop-shopping example of how to cross-promote online how-to or overview videos, along with your online blogs, newsletters and other services, is:
www.smartsheet.com. Visit this site for ideas.
6. Play it Again.
Make your online video play in multiple arenas. Post it at several online video sites. Post it on your Web site, and on affiliate Web sites. Instead of a Power Point demonstration, show your video at your next meeting. Ask your local Chamber of Commerce or other association to showcase the latest business trends with an event featuring local business videos. Use attractive stills (photographs taken from freeze frames) from your video to use in your newsletters and brochures. You'll double, triple and quadruple the return on your investment in your online video! Here are just a few free posting sites to
consider: www.myspace.com, www.youtube.com, http://video.yahoo.com, http://video.google.com, www.crushedplanet.com, www.veoh.com.
c 2007 Ruth Klein
DO YOU WANT TO PUBLISH THIS ARTICLE IN YOUR E-ZINE OR ON YOUR WEB SITE? Please do, as long as you include all trademark and copyright marks and use this complete blurb with it: "Marketing Strategist & Productivity Coach Ruth Klein publishes the 'Ruth Klein Report' bi-monthly with 10,000+ valued subscribers. For more information, visit www.ruthklein.com."
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Reaching the Smart Market
The smartest consumer market in television is the PBS audience, which has a dramatically higher level of income, education and pro-active involvement in its communities (as well as Public Television's sophisticated Internet resources) than do viewers of commercial television.
In 2008, I will be host of the upcoming PBS Special, "Time Management Secrets for Women," based on my time management and productivity formulas. The show is based on my book, "Time Management Secrets for Working Women," this PBS special will appeal to males and females for its smart, time-saving tips to boost anyone's bottom line while also achieving more rewarding lifestyle goals.
My PBS Special offers a unique opportunity for Sponsors to enhance their national prestige, reach and brand equity by tapping the influential, higher-income PBS audience along with my thousands of savvy readers and clients.
Contact me directly at rklein@ruthklein.com for detailed information about the benefits of reaching this audience and to Sponsor the upcoming PBS Special, "Time Management Secrets for Women."
It's a sound investment to reach a smart market for your products and services!
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Resources
Get your TV show ready to pitch in just 3 days!
Join veteran TV show producers at Universal Studios Orlando and take your show from a great idea to a TV concept you can sell.
http://www.iwantmyowntvshow.com/rk-tv.html
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I drink a wonderful nutritonal beverage with 19 berries and fruits, focusing on the acai berry. If you would like to learn more about this drink that gives me so much energy and calm, please check it out at: www.mymonavie.com/rklein =============================================================
If you need an excellent marketing, shopping and content management system, then you may want to use what I have been using for a couple of years now. Go to
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Questions? Contact me directly at rklein@ruthklein.com.
A note to my readers: I welcome your comments, questions and suggestions.
Here's to Your Branding & Productivity Success,
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Copyright © 2007 Ruth Klein. All rights reserved. |
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