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A Note from Ruth: From B2B to P2P
Upcoming Events: Mark Your Calendar!
- Writer's "Action" Book Camp
Sept. 9 & 10, 2007...LIVE!
Feature Article: "Outsourcing Trends: How Any Business Can Benefit"
Ruth Recommends: Tapping the Women's Market
The Ruth Klein Report, published bi-monthly, is your resource for timely news, emerging trends & analysis, and smart advice that will help you boost your bottom line. Please add rklein@ruthklein.com to your white list or address book to ensure receiving future issues! P.S. Forward newsletter to a colleague.
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August 2007
Vol. II, Issue 5
Published bi-monthly. You are on our newsletter list because you signed up for one of our programs. To amend your subscription, see link at end of
email.
Sign me up
for this e-zine!
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Have you jumped onto the outsourcing bandwagon?
Business-to-business, or B2B, has become a matter of person-to-person, or
P2P, with the rise in outsourcing by even small businesses and solo
entrepreneurs. The Internet's global reach and evolving online tools have
made outsourcing more viable than ever.
In this issue, you'll find smart tips on how to maximize the benefits of
outsourcing.
This issue also contains a special invitation to my readers on how to reach
the fast-growing market of working women, who in the next few years are
expected to make up a larger percentage of the workforce than men. Do you
want to focus - with precision -- your product or service on this huge
demographic?
If you find yourself ready to take a giant step forward, I invite you to
join me at my LIVE boot camp in September. You'll receive my "hands-on"
expertise and personalized attention to your business development and
marketing needs.
Here's to your Marketing & Productivity Success!
Ruth Klein, Branding, Marketing & Productivity Coach, consults hundreds of clients ranging from solo entrepreneurs to the Fortune 500. Visit www.ruthklein.com for more information on the Ruth Klein catalog of small business and corporate services.
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Writer's "Action" Book Camp
Sept. 9 & 10, 2007
Santa Monica, California
LIVE!
www.ruthklein.com/bookcamp
Note to My Readers: Because of the hands-on, person-to-person consulting
that are at the heart of this event, registration is limited. Visit
www.ruthklein.com/bookcamp to learn more about this event and to register today
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Free Tele-seminar on BRANDING & BLOGGING
The Blog Squad Blogging experts,
Denise Wakeman and Patsi Krakoff and myself will be leading this fun and
information-packed class.
When: Wednesday, August 29, 2007
Time: 2:00pm PST 5:00pm EST
Visit www.blogsquadteleseminars.com/BB
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Multi-Media E-Book Tele-seminar
Would you like to learn how to create an ebook with audio and video included?
I will share with you how to easily create your ebook...it will take you less than 40 hours of your time and you'll have the finished product completed within 4 weeks. You really don't want to miss this 70 minute event!
When: September 19, 2007
Time: 5:30pm PST
Visit: www.ruthklein.com/ebookf
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Smart Women's Coaching is an incredible resource to check out for free and paid coaching sessions by very qualified professionals.
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"Outsourcing Trends: How Any Business Can Benefit"
By Ruth Klein
Do what you do best and outsource the rest. Today, even solo entrepreneurs
and small businesses are embracing this bit of wisdom, as outsourcing
becomes more viable, thanks to the wide reach and 24-hour availability of
the Internet.
1. Don't let geography stop you. The Internet allows worldwide reach.
Even virtual interns are becoming commonplace at major universities with
students who are well-versed in working online ready to get the experience
they need, wherever the job is located. Online resources such as
www.timeanddate.com allow you to juggle time zones with ease.
2. Acclimate your team to your culture. Let your team members know your
business culture - the way you want work done, and the atmosphere in which
you want it done. For example, do you encourage outside-the-box thinking as
part of your business culture? Do you reward a fast turnaround on projects?
What are your acceptable-versus-unacceptable boundaries for language and
behavior? Give your team members time to absorb and understand your business
culture.
3. Think outside the box. More companies are turning to outsourcing
when it comes to public relations and technology functions. However, the
goal is to personalize your outsourcing needs. What don't you want to spend
the time on, or lack the expertise to accomplish? To find out more about
the wide variety of skills and resources available from "virtual
assistants," visit the Web site of the International Virtual Assistants
Association at www.ivaa.org.
4. Do your homework. Before you outsource, create a list of specific
skills and valuable attributes, and then cast a wide net to allow you to go
deep into your applicant pool to find the best person for you. Check
references closely. Start small before contracting the services of an
outsourced team member for a larger project. Gradually build up to big
projects to allow you to make a quick change along the way if necessary.
5. Protect your intellectual assets. Outsourcing work can open the door
to allowing outsiders to see or use proprietary information. Guard your
valuable resources by consulting with an outside attorney who specializes in
intellectual assets to take adequate steps to ensure the security of your
assets.
c 2007 Ruth Klein
DO YOU WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? Please do, as long as you include all trademark and copyright marks and use this complete blurb with it: "Branding Strategist & Productivity Coach Ruth Klein publishes the 'Ruth Klein Report' bi-monthly with 7,000+ valued
subscribers. For more information, visit www.ruthklein.com"
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Branding Strategist and Productivity Coach, Speaker and Author Ruth Klein is
the owner of the award-winning boutique firm The Marketing/Time Source.
If you liked today's issue, you'll LOVE these bestselling books: The Everything Guide to Being a Sales Rep and Time Management Secrets for Working Women
Listen to Ruth at the 'Office Depot Web Café' on: Branding Out...Harnessing the Power of Your Business & Personal Brand via www.ruthklein.com. Stay tuned for updates on Ruth Klein's upcoming PBS Special, coming in 2008.
You can also get some of Ruth's time management and productivity tips at AOL Coaches.
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The U.S. Labor Department reports that women comprise almost half (46
percent) of the total workforce, and that the largest percentage (38
percent) are employed in management, professional and related occupations.
By 2014, women will comprise more than half the workforce.ere are Great Resources for Going Green with your Business!
To court this huge demographic, I will be reaching a wide, highly-educated
audience in 2008 with my PBS television special, "Time Management Secrets
for Women." I invite you to join me as a sponsor!
My recent book, "Time Management Secrets for Working Women," became the
basis for bringing my expertise and wide reach to the public television
audience. My PBS show also will reach consumer-savvy women..... You can join me in sharing your message, too, with the enviable demographics (higher
income, higher educational attainment) of today's PBS viewers.
For more information, visit my Web site at www.ruthklein.com
or contact me directly at rklein@ruthklein.com
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Questions? Contact me directly at rklein@ruthklein.com.
A note to my readers: I welcome your comments, questions and suggestions.
Here's to Your Branding & Productivity Success,
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Copyright © 2007 Ruth Klein. All rights reserved.
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