Why use Ruth to do your P.R.?
Publicity is a primary variable that makes up the promotional mix for a business. Promotion is one of the variables that comprise the marketing mix. The other three are product management, pricing and distribution. Whereas public relations is the management of all communications between the firm and the general public, publicity is the management of product or brand related communication between the firm and the general public, ideally your target markets. A publicity campaign is a planned program aimed at obtaining favorable press coverage for a company’s products, services, branding and image.
How can Ruth help you, your bricks and mortar business, internet business or services firm?
Ruth will:
- Keep your company alive in your target markets
- Create third-party credibility for your company via the press
- Help you compete with the “big boys” on a much lower budget
- Reach your target markets by demographic and psychographic selection sources
- Develop an important relationship with the media for further press and the “halo effect” for your company and products or services
- Help communicate “your story” to media outlets nationally and internationally
- Create a second sales team through media coverage
- Help create the success team of professional, knowledgeable, creative and effective partners
- Contact her long list of media contacts in Television, Radio, On-line websites, and Print
Partial List of Client P.R.:
- Good Morning, America
- CNN
- Larry King Live
- Inside Edition
- Lifetime Network
- CNBC
- NBC: Minneapolis, Chicago, San Francisco, Los Angeles, Philadelphia, Cleveland, Chicago, Denver, Phoenix and more
- Fox: Tampa, Washington D.C., New York, Detroit, Phoenix and more
- ABC: Dallas, Denver, Houston, Cleveland and more
- CBS: Sacramento, Ca and more
- Wall Street Journal
- The Chicago Tribune
- Home Office Computing
- Parenting Magazines
- The Los Angeles Tribune
- National Association of Female Executives
- Newsday
- Prevention Magazine
- Family Circle
- Working Woman
- Self Magazine
- My Business
- Women as Managers
- And many others
- And regional, national and international Radio and Internet sites, with special contacts in the U.K. and Japan
Partial Listing of Client Results:
- Created an image/brand for a national land developer who was bought out three years earlier than estimated saving millions of dollars in operating expenses and allowing for a multi-million dollar bonus package
- Received a full front page article for an entrepreneur in an English-oriented newspaper in Japan
- Created TV coverage for a national cosmetic wholesaler who sold thousands of items within a few hours.
- Created brand awareness for two dot com companies that were bought out by larger companies
- Increased an entrepreneur’s international business 25% within thirteen months, equated to millions of dollars.
- Facilitated Chamber membership drives that have brought in over 500 new members and over $100,000 within five fundraising periods.
- Helped launch a multi-million dollar cosmetic line into the United States with a double-digit sales increase
- Increased a law firm’s practice by 20% within eighteen months, equating to several millions of dollars of new business
- Created visibility for an author’s book that was picked up by a large publisher within three months of original publication
And much more.
