Attract More Clients by DOING Less
October 14, 2014
“Is Less Marketing Secretly BETTER For Your Business Than More?”
Most recently I had the opportunity to “see”….once again, what working in “overdrive” looks like. I woke up early in the morning to journal which helped me organize thoughts, download insights and even plan my day.
Then, as the day moved on I was getting more and more anxious with all of the “things” I needed to do…not that they weren’t important, but I was feeling and acting in overwhelm.
I know better…but forgot!
Then, a BIG reminder “hit” and I was in my first major car accident three weeks ago…that forced me to stop! It “forced” me to stop and reflect as to how this happened…and I believe with all of my heart that the Universe was not getting through to me and knew I needed a BIGGER flash….and boy, was it big.
I’m okay except for the seat belt that went into my chest…hard! Thank goodness the air bags didn’t inflate…I’d have even more bruises.
So, before you get in overwhelm with all of the “things you need to do,” ie. Social media, multiple marketing strategies that you feel need to be started immediately and all of the other “stuff” that takes you away from your primary business focus of business development and simple and consistent marketing strategies daily…
slow down and become aware of your internal overwhelm “chatter”.
How to Have Time for Your Newsletter and Other Marketing
August 8, 2014
When I talk to entrepreneurs about marketing, including sending out newsletters, I so often hear, “But Ruth, I don’t have time to do that.” Well, let me share with you that it’s so important that marketing is part of your day, and very important to your business.
Below I share with you some productivity tips so that you do have the time to spend on marketing.
Here’s a tip for your newsletter…. For the longest time I was sending the newsletter inconsistently because it was just too much to write an article every week. Now, however I have a new system…when I think of an article topic, I talk into a recorder and that becomes the article. My virtual assistant takes the audio recording and converts it into an article, at least the first draft, and then she sends it to me. I make any changes and it’s done.
Do You Want More Sparkle in Your Business & in Your Book?
July 8, 2014
Are you feeling exhausted working in their business? Do you feel as though you’re spending way too much time for the little amount of satisfaction and financial gain you’re receiving from your time and efforts?
This is a common challenge among entrepreneurs! What if I told you that it doesn’t have to be so hard, time-consuming, energy draining and expensive to be in your business…there’s a much easier and more fulfilling way to attract your ideal clients.
It just takes a few tweaks to make a big difference if something in your business is not working…or if you’re wanting to get better results.
Three Marketing Strategies for Celebrating You and Your Business
January 31, 2014
Here are my friends Lumari and Peter at the GRAMMYs in Los Angeles this year! How much fun it must be to go to this musical awards ceremony. And imagine all of the moving pieces involved in making this such a memorable experience, not only for Lumari and Peter, but for everyone who attended and the viewers watching at home, too. I’d like to take this “Experience of Celebration” and turn it into a case study in order to better understand some elements that may go into celebrating you and your business… and to leverage this Experience into a Marketing Strategy. Yes, this is how my mind works for me…and for you!