Here are my friends Lumari and Peter at the GRAMMYs in Los Angeles this year! How much fun it must be to go to this musical awards ceremony. And imagine all of the moving pieces involved in making this such a memorable experience, not only for Lumari and Peter, but for everyone who attended and the viewers watching at home, too. I’d like to take this “Experience of Celebration” and turn it into a case study in order to better understand some elements that may go into celebrating you and your business… and to leverage this Experience into a Marketing Strategy. Yes, this is how my mind works for me…and for you!