Facebook Google+ Twitter LinkedIn YouTube RSS

What is a brand influencer?

September 9, 2018

It’s confusing to a lot of people, because the word ‘influencer’ is being bantered around a lot as a catchphrase these days!

It is important to understand the distinction between the types of influencers so that you can best harness your power and influence, and stay on top of what’s going on in the world of marketing and branding so you can decide what kind of brand influencer you want to be, and which brands and brand influencers you might want to follow or align yourself with.

Every influencer has a responsibility to be authentic, be in integrity, and lead with relevancy. But what kind of influencer are you?

While there are a lot of different types of brand influencers, I want to share three I find most interesting: Read More