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Expert Celebrity Brand: The 3 Foundational Building Blocks

October 14, 2018

What is an “Expert Celebrity” brand and why is it important to build one?

Expert means your unique expertise, knowledge, experiences, & education – the “meat” of your business.

Celebrity means influence – your ability to lead and influence people, because they trust you & your input as an expert.

An “Expert Celebrity” brand drives sales, book deals, sponsorship opportunities, media, partnerships, & a lot more!

Today, I am going to address the 3 Foundational Building Blocks every Expert Celebrity Brand must have.

But first, I want to share a few brands I’m a huge fan of!

A few Expert Celebrity brands I love are…

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Are you Marketing READY or Marketing WILLING?

October 7, 2018

There’s a big difference between being ready and being willing.

I’ve found, through decades of working with my clients, CEOs and entrepreneurs, that most are definitely ready to do marketing, they’re ready to re-brand, or tweak their brand, and they’re ready to do it.

That being said, in many cases, they’re not willing. If you’re ready, but not willing, nothing is going to happen!

If you find you have a lot of false starts with your marketing; if you find you’re having a lot of false branding starts with your business; you’re very frustrated with your business not performing the way you want it to, then your comments might sound something like this: Read More

What is a brand influencer?

September 9, 2018

It’s confusing to a lot of people, because the word ‘influencer’ is being bantered around a lot as a catchphrase these days!

It is important to understand the distinction between the types of influencers so that you can best harness your power and influence, and stay on top of what’s going on in the world of marketing and branding so you can decide what kind of brand influencer you want to be, and which brands and brand influencers you might want to follow or align yourself with.

Every influencer has a responsibility to be authentic, be in integrity, and lead with relevancy. But what kind of influencer are you?

While there are a lot of different types of brand influencers, I want to share three I find most interesting: Read More