*Attention: Writers, Consultants,
Speakers, Professionals
and Entrepreneurs*

Are you Prepared to Learn the
Exact Steps I’ve Used to
Leverage My Books
into Not Only National Media Exposure (O Magazine, Reader's Digest, Child Magazine and RedBook within the last few months AND My Latest Book is Now Becoming a PBS Special), But Also... Into Increasing my Consulting
Fees from $25 an hour to well
over $300 an hour?     

“I’ll show you how you can

MAKE REAL MONEY
SELLING WORDS.

All you need to know is how to READ and
WRITE simple English.”  

Writer’s “Action”
Book Camp ™

…Harnessing Your Knowledge Power
and Turning It Into

an Extra $2K - $15K more a Month,
Every Month

I’ve Done It, and You Can Too.
And now I’m Spilling ALL My Secrets,

Step by Step, at My First Fall 2007 Writer’s “Action” Book Camp ™

September 9 & 10, 2007

(Sunday & Monday)

From: Ruth Klein, Santa Monica , Calif. , USA
Tuesday, 8:15am

Dear Friend,

Are you a writer, consultant, coach, lawyer, doctor, realtor, speaker, or other professional or entrepreneur who...

* Is becoming overwhelmed and exhausted from trying to write a book, an e-book , record CD’s, produce DVDs or just procrastinating on finishing your book and promoting it?

* Would you like to create books, ebooks, audio CDs, and DVDs -- for continual passive income and higher brand awareness?

* Would like to work with fewer (and better) clients while making even MORE money?  Becoming an author allows you to take this business option.

* Have you ever wished you had a real-life mentor to guide you?

...A mentor who actually IS getting books published, who has two books in the book stores right now, one of which will be developed as a PBS Special and who is selling information products online? Someone who is a full-time Branding and Productivity Coach and Author of five books (soon to be six) who truly understands where you're at and what you're trying to do?

Then I'm ready to help YOU this Fall on September 9 & 10, 2007.

 “I Used to Be Where You Are Right Now.”

Sixteen years ago I decided I wanted to finally write a book. I had no idea where to start, who to talk to or how to get started. My marketing and productivity business was full-time; owned and managed thirty-one apartments and houses; raised three children; enjoyed my dancing hobby; and participated in community non-profit organizations.

I wanted to create a stronger brand for myself and pull away from my competitors.

I had no idea what would happen after I wrote my first book. All of a sudden I was considered an expert on time management and productivity receiving local requests to speak and sign books. I was feeling giddy with excitement, except I wasn't making any real money as the speeches were for free to local groups. 

I wasn't making any money, except enough to go out to breakfast a few times a week!

So, here I was...happy to have a book written, bought by a national publisher and even went on an East Coast book tour provided by the publishing house.

My publisher was making the money on my book. How do I know this for sure? Because shortly after the release of the book in hard cover they decided to publish it in paperback.

I was getting all the "glory" but not the money. A friend of mine was traveling on American Airlines and saw a review of my time book! Again, I was giddy with joy but no money was coming in.

Here I was - a very talented marketing and productivity professional, but struggled to know what to do to market my first book and make the money I knew I deserved.

Others were changing their lives and relationships with my time book and I was happy to have written the book to help others, but I also knew I needed to make some changes in my attitude and then learn the skills necessary to capitalize on these good ideas.

Something had to change. This was too hard.

The last straw was the day I saw too many of my books on my shelf not doing anything except collecting dust.

One day, it just hit me - I needed a writer's overhaul which meant I needed to develop a professional writer's attitude and learn some seriously new marketing and promotional skills.

Now, let's FAST FORWARD to my life now...

"Today, I Have Written Five Books...(the sixth has just been bought by Wiley)

My books have been translated into several foreign languages and two books are in the bookstores TODAY and the Time Management Secrets book will become a PBS Special!

 I receive national media exposure, credibility in my field, reinforcement of my business brand and sell thousands of dollars of books while my consulting fees keep going up.

"I'm Ready to Teach You
My Complete System,
Step by Step, LIVE and In Person"

It took me years and years of spending more money and energy
than I would care to share with you right now. But, after all of the time,
money and effort, I have created a system that works and I am confident it will
work for you as well.

If only I had known before I started writing my first book or
even just before the book was published all the secrets I needed
to do - not only to create credibility in my field but also to get paid handsomely for my ideas and words.

I also learned a very big lesson...promoting and marketing a
book is very different than other types of marketing. And
online marketing is a new marketing game all by itself!

For example, I will show you how to:

• Take your book or your ideas and create a product within
  a few hours and be ready to sell it within a few days. 
• Take a partial book or book idea and create at least five
  different product formats, without a lot of extra effort.
• Receive instant credibility with prospects and clients
• Propel you to ask for higher fees in your core business.
• Use the Internet to promote your book, e-books, CD's and other information products.
• Create a website that motivates your visitors to purchase
  your products

Now, I've GOT it. I've got this all down to a COMPLETE SYSTEM
that I want to pass on to those who want the same success.

In fact, I'm going to give you a complete ACTION GUIDE to
writing, finishing and promoting your book and other information products.

It's all at my...

Writer's "Action" Book Camp ™

Sunday & Monday, September 9-10,
2007

Santa Monica , California , USA

I would like to tell you what the Writer's
"Action" Book Camp ™ is NOT...

This is NOT another seminar where you pay thousands of dollars to
hear dozens of speakers talk about topics all over the board, barely
scratch the surface on what they should teach, and then sell you all
kinds of information and products.

This is a true HANDS-ON Book Camp ™, geared ONLY toward
authors, consultants, coaches, speakers and professionals.

It's just YOU, ME and a limited amount of others in a conference
room overlooking the ocean for two full days, during which I teach,
teach, and teach...

...TEACH you how I wrote five books, created and recorded
countless CD's and other information products.

"Would you like to know EXACTLY how I've achieved this dream lifestyle business?"

All I DID was change my WRITER'S BUSINESS MODEL.

I SHIFTED from just wanting to share my good ideas and case studies to one that leverages my KNOWLEDGE, EXPERTISE and BRAND - not my time.

A business model that does not drain me, but instead MOTIVATES me, HELPS thousands more people, brings in much more PROFIT.

The KEY to this shift was discovering my Brand and then leverage my ideas and knowledge using Online and Offline Marketing and Promotional Strategies as well as creating a Time Management and Productivity Plan.  But it wasn't that simple to figure out, actually...

You see, when I was searching for it, no one was teaching this complete system!

Over the last sixteen years I've spent tens of thousands of dollars and thousands of hours figuring out a system that I used and continue to use to:

• Market my name and strategically brand my name and business all over the Internet to get known as the unequivocal expert in my industry
• Get hundreds of unique monthly visitors to my website who are prequalified
• Build an email list of over 7,000 ideal prospects and customers who buy my services and products on a regular basis
• Charge MUCH more than my competitors... and easily get it
• Increase my price points and work with only a handful of fun clients

Now, I've GOT it. I've got this all down to a COMPLETE SYSTEM that works!

And why do I want to share it?

Because I see talented, but struggling writers and other professionals everyday who are getting more frustrated and overwhelmed without reaching their goals. Let's face it, why do you think I went into Psychology? I have this need to help others become happier - reach their goals and work through blockages.

And...

I knew I needed to get my Master's in Clinical Psychology in
order to do that - so I did. My interest and passion in psychology has come in handy over the years. It helps me focus on why people buy, why people say "no," and now, the psychology of writing and selling books.

The TRUTH: no matter if you have your book published by a publishing house or you self-publish...you must know from the get-go your Book Brand and the purpose and marketing strategies for your book  -- ones that work for YOUR type of book and business

I've noticed over my past several years of research that there are many people teaching writers and other professionals who are great at teaching people SINGLE PARTS of this system, but NO ONE ever really "connects all the dots" for people.

They teach you TACTICS, not strategies... never "the big picture".

And MOST IMPORTANTLY, you need a system that's designed for the type of book you'll be writing.

WRITING IS DIFFERENT,
and new marketing strategies need to be used.

Your reputation is on the line, you want to maintain a professional image, and you want to be perceived as an expert in what you do.

"So when it comes to making money with your books, e-books, CDs and DVDs  for coaches, consultants, authors, speakers, professionals and entrepreneurs, you need 3 things:

1. the right personal branding -- one that gets you above the competition

2. the right marketing strategies -- ones that work for YOUR type of book (and business)

3. the right system -- one that's simple, PROVEN, and easy to follow

And this is EXACTLY what I'll be revealing at my...

Writer's "Action"
Book Camp ™

Sunday & Monday, September 9 & 10, 2007

Santa Monica , California

You'll discover these 3 secrets to transforming your current knowledge and expertise into books, e-books, teleseminars, CDs and DVDs that gives you much
more money, time, freedom, and fun

1. Converting your time into an organized time system that allows you to spend quality time writing, finishing or promoting your book and other information products while you continue to run your business.

2. Leveraging your current knowledge and expertise into books and other  information products that will sell themselves on your website 24-7...even while you sleep, travel, or vacation!

3. Putting these together in my organized, proprietary System that will allow you to Brand Your Book and Market Your Information while you maintain, double, or even *TRIPLE* your current income!

"You'll Leave My Book Camp ™ With a CLEAR, STEP-BY-STEP SYSTEM You Can Use Immediately to Begin Making Money with Your Ideas & Knowledge - Guaranteed"

I'm giving you my entire system that I use, teaching you everything you need to know.

Here's just a SAMPLING of what you'll learn during our two days together:

1. Creating Your Personal Brand that will make you the Expert

Millions of dollars are paid to people who have created their Personal Branding. Personal Brands are very attractive to sponsors and advertisers, in addition to your clients. Branding clearly defines who you are to the sponsors, advertisers and buyers of your book and other information products.

2. "How to write, complete or promote your BOOK within 120 days."

I know that you may be thinking about writing your book, trying to finish it or... where to go to publish your book, how to find an agent or publisher or wondering what to do with your published book right now. We'll address all these questions and so much more in the Book Camp ™. I'll even share my resources with you - from agent and publishers to self-publishing places.

At my Fall 2007 Author's "Action" Book Camp ™, you'll discover:

• The organizing method that gets your book written, completed or promoted within 120 days. When you see it you'll think 'why didn'nt I thinkk of that?'
• How to tell if your book title has sizzle and if other's will buy it.
• What NOT to do when you're writing and working on your information products.
• Am I getting referrals?
• Am I attracting new subscribers?
• And am I converting traffic and subscribers into clients?

3. "How to make-over your WEBSITE so that your books and information products actually MAKE YOU MONEY”

You may have spent thousands of dollars on creating your website and how it looks. But the real question you have to ask yourself is, "Am I selling?"

At my Fall 2007 Writer's "Action" Book Camp ™, you'll discover:

• What you absolutely need on your website for search engine optimization
• How to tell if your web designer is charging too much or knows what they're doing! (Many "web designers" have no idea how to bring in traffic or sales).
• How to make it super easy for visitors to find what they want and BUY NOW.

4. "How to use EMAIL to market and sell to thousands of people at a time"

STOP marketing one-to-one, and START thinking in terms of marketing to hundreds, thousands, or even hundreds of thousands of people.

At my Fall 2007 Writer's "Action" Book Camp ™, you'll discover:

• How to publish a blog or an ezine that brings you new clients and sales.
• Which software and e-commerce systems I use and recommend
• How to pre-plan your ezine marketing campaigns -- up to one year in advance!
• How to get past those annoying spam filters
• How to make sure your emails are actually getting delivered
• You have full permission to copy what's worked for me!

 5. How to Tell Your Story in a Sales Letter that sells your services and products FOR you..."

Writing good copy is a very important skill that has helped me in marketing my products and services. You see, it's your STORY that sells your products and services.

At my Fall 2007 Writer's "Action" Book Camp ™, you'll discover:

• The EASY FORMULA to writing your story and then turning it into a powerful sales letter that SELLS for you!
• The anatomy of a sales letter...5 parts
• 2 great sources for writing successful headlines.

6. "The Author's Marketing Touchstone Plan”

Rather than reinvent the wheel each time you want to market one of your information products, you can create the “Author’s Marketing Touchstone System” ™ that enables you to get the most bang from your time, effort and money.

At my Fall 2007Writer's "Action" Book Camp ™; you'll discover

• What you ALWAYS want to do when planning your book tour.
• How to get the media to contact you whenever you’re in their city or whenever they need information on your topic.
• Why most book signings are a waste of time.
• The three touchstones you must know for every media interview.

7. "14 Inexpensive Strategies to MARKET & PROMOTE Your Book"

You can certainly use a PR firm for $4,000 to $12,000 a month, or you can use the promotional tool box that I have created for authors, consultants, speakers, professionals and entrepreneurs. I’m going to show you my PR secrets that work. Just in case you don’t know, either I or my clients have been on Good Morning, America, Larry King Live, Wall Street Journal, Woman’s Day Magazine, CNBC , Online media and scores of other media outlets. Plus, O Magazine, Reader's Digest and Child Magazine have interviewed me for upco0ming articles this Fall/Summer.

At my Fall 2007 Writer's "Action" Book Camp ™, you'll discover...

• What you need to know about blogs and enewsletters to bring traffic to them
• How to develop Tele-seminars that can bring in thousands of dollars within a weekend with your book ideas.
• How to get articles in directories and linked to popular websites.

8. "Turn Procrastination & Other Stumbling Blocks into Stepping Stones"
I'm always asking my clients, "why wait?" I know, there are a variety of reasons as to why we wait to start or do something, but you can say "good-bye" to those thoughts. These ideas will be useful in your core business as well as any project you need to start or complete.

At my Fall 2007 Writer's "Action" Book Camp ™, you'll discover...

• How to get past procrastination and writer’s block
• Learn to overcome your own skepticism and resistance
• Stop writer’s block cold in its tracks with these top 6 proven focus strategies
• A clear, focused action plan that fits into your lifestyle and personality.
• Primary psychological principles for de-cluttering your mind and space.

9. "Turn Your Schedule into an Action Plan"

Now that you have all of this valuable information, what are you going to do with it? When are you going to start working on your new game plan? What do you do if you get stuck? By the time you leave the Book Camp ™, you will have created your own tailored-made work and action schedule.

At my Fall 2007 Writer's "Action" Book Camp ™ you'll discover...

• How to move forward on your tailored Action Plan
• How to use your time check list
• What your Internet sales cycle is, and how to set it up to work FOR you, 24-7.

Last but not least, I'll show you how to put all this together into a system that works over and over, and grows more and more profitable.

At my Fall 2007 Writer's "Action" Book Camp ™, you'll discover:

• How to raise your rates so you can work less and make more… with fewer clients, and only ones you LOVE.
• Secrets to delegating and systematizing your business so you ONLY do the things you love, and don't have to do ANY work that you don't enjoy.
• How to stay focused, motivated, and organized during this exciting transition and beyond.
• My personal tips for enjoying your new freedom-based lifestyle and income while keeping a good portion of the money you make.

Plus, Don’t Miss Out on THIS...

BONUS SESSION: For the First Time EVER, I'll Reveal My NEW Secret Info-Packed Strategy That's Going to Make Me an EXTRA $100,000 in 2008!

"Okay Ruth, Sounds Great. What's My Investment to Be Handed Your Complete System for Gaining the Money, Time, Freedom, and Fun I'm Craving for My Books, Information Products and Business?"

Because I'm going to spend TWO FULL DAYS with you, and I'm limiting this event to only 10 people, and it's a true Book Camp ™ where you get to make progress, complete exercises, integrate this plan with YOUR ideas and books, and ask me questions right on the spot, I'm sure you can guess I'm NOT giving this away!

When I told my million dollar internet marketing mentor what I was offering and how much my attendees would get, he said I could get away with charging as much as $12,000.00 for a PRIVATE, HANDS-ON Book Camp ™ like this. But I thought that would price-out many of the people who actually NEED and WANT my help. So admission to my September 2007 Writer's "Action" Book Camp ™ is only $1,997.

This is the second time I will be giving this Writer's "Action" Book Camp ™ with a lot of new and updated information, i.e. use online marketing to create buzz and a strong reader following for your book as you're writing it! Most writers wait too long to get the buzz going around their book.

But, I am keeping The Early Bird Price the same, even with all the new material. I am going to offer the Fall 2007 Book Camp ™ for $1497 IF YOU REGISTER BY August 31, 2007 .

Yes, that's right...My Writer's "Action" Book Camp ™ has been slashed FIVE HUNDRED DOLLARS for those of you that take ACTION NOW, by September 1, 2007 .

Notice the word “ACTION”? I am a very action-oriented and results-oriented person and that is what I expect from the people I teach…the ones who ACT are the ones that DO- it’s that simple.

The Time to Stop Procrastinating is NOW.

The Time to Achieve Your Goals is NOW.

I'm here to guide you STEP-BY-STEP with a proven system that has worked for me and will work for you.

And get this...

I'll even let you make 4 EASY MONTHLY PAYMENTS at no extra charge, extending even after the event!
(See below for details and deadlines.)

Let me give you a great piece of advice that I learned from a very successful friend a long time ago, "When you are considering an opportunity, don't look at what it costs. Look at what it's WORTH to you."

That's VERY sound advice!

I can tell you the strategies you'll learn at this workshop are the EXACT same ones that I consistently use to write and promote my books and other information products. What is THAT type of information worth to YOU?

You'll meet me and your fellow attendees at a beautiful Santa Monica location overlooking the Pacific Ocean and can even dip in the pool and spa as you listen to the waves. Great set up for inspiration and learning.

Plus, get a load of what else is in store for my Fall 2007 Writer's "Action" Book Camp ™ attendees...

YOUR FREE BONUSES:

(VALUED AT OVER $2,639)

(Early Bird Discount Valued at $3,139)

BONUS #1:

(Only for the people that register BY August 31, 2007 )

My Complete Writer's "Action" Book Camp ™ in a Box

I'm having the entire Fall 2007 Book Camp ™ recorded, because as soon as it's over, I am creating a complete HOME STUDY VERSION. It will include the complete, unedited audio CDs recorded LIVE at the event. This will be an invaluable resource for you to not only review what we did in the Book Camp ™, but you can pass on this home study version to your assistant, web designer, or whomever else helps you in your business.

After the event, the course will sell for up to $997. But if you're one of the FIRST PEOPLE who sign up for my Writer's "Action" Book Camp ™ by August 31, 2007 you will get it for FREE...Plus, $500 slashed off the original price of the Book Camp ™!

BONUS #2:

Review Your Manuscript or Book for FREE ($500 value)

I'll review your book, manuscript or notes before we ever get started. You will be able to have me review your work weeks in advance of the Fall 2007 Writer's "Action" Book Camp ™.  This normally costs hundreds of dollars, let's say $500)

BONUS #3:

Follow-Up Q&A Phone Session

Two weeks after the event, I'll have a 60-minute open Q&A session by phone during one of my Dream Maker's Circle Coaching Sessions. You can call in and ask any remaining questions you have, or call in and listen to others' questions and situations. You'll find this extremely valuable as some questions may "pop up" in your mind after you get back home and begin to implement my recommendations. My private consulting rate is $325 per hour, so this is a great added value.

BONUS #4:

Breakfast and Lunches All 2 Days of the Workshop

We have a LOT of information to cover! And I want you alert and well fed. I want you ready to GO each morning at 9:00 a.m. So, breakfast is on me!

Each morning, you'll find hot coffee, teas, and assorted fresh breads, fresh fruit and eggs to get you started ASAP.

And each day, I'm treating you to a healthy lunch. This way you don't waste time trying to find a restaurant, but can relax and network with the other participants. I'd estimate the 2 days of breakfasts and lunches are worth at least $60.00.  

" PLUS ... you get 2 FREE MONTHS in my Dream Maker’s Coaching Program

 (a $ 500 value)

Once you receive your Writer's "Action" Book Camp ™ Program, I'm not leaving you high and dry! I want to make sure you have ONGOING support and updated information on a regular basis.

That's why I'm also gifting you 2 FREE MONTHS in my Dream Maker’s Coaching Program. This exciting program delivers...

• weekly LIVE tele-coaching sessions with me in the areas of marketing, branding, writing, time management, publicity, Internet marketing.
• CD recordings of each and every tele-coaching session shipped directly to your door
• plus occasional BONUS private one-on-one coaching days monthly!

You don't have to wait -- your membership benefits will begin as soon as you register for the Book Camp ™. If after the end of 60 days you want to cancel your coaching, simply let us know via phone or email, and we will STOP your membership immediately. Otherwise, we will automatically begin charging your credit card only $325 a month for this great value.

When you attend the Fall 2007 Writer's "Action" Book
Camp ™, you'll meet a variety of other folks from assorted industries and assorted levels. Some of these people already have websites and information products. Some have a website but are still working with clients full time. And then some, arrive to my Book Camp with only a dream! That's fine with me.

You see, if you're a beginner, you're in a very sweet spot! It's actually BETTER that you attend this event BEFORE you write or launch your book. This way you don't waste money or time on strategies that won't work, you will learn from someone who has a PROVEN system you can model, and you will learn the SIMPLE and FAST ways to do things.

If you're still undecided about making this investment in yourself...

But if you're STILL skeptical, I understand. That's why I'm putting my tush on the line by offering an OUTRAGEOUS personal guarantee... My Personal "Make-You-Happy, More-Than-Your-Money-Back,
All-the-Risk-Is-On-ME" Guarantee:

Attend My Book Camp ™ at No Risk! It's Got to Be the Best Event You've Ever Attended to Learn How to Write Books and Make Money with Your Books and Information Products Online and Offline as a Writer, Consultant, Coach, Speaker, Professional or Entrepreneur— or I'll Pay You Your Money Back, PLUS $100.00 for Your Trouble.

Go ahead, register and attend the first day of my Fall 2007 Writer's “Action” Book Camp ™ at NO RISK whatsoever. If for any reason, by the end of the first day, you honestly feel I did not deliver on the information promised, just quietly turn in your materials and ask for a full 100% refund. We'll be happy to refund your money.

You see, I'm THAT confident that nothing out there comes CLOSE to the quality of my Fall 2007 Writer's “Action” Book Camp ™ and the amazing, step-by-step information you're going to learn.

In fact, if you do feel I've wasted your time, I'll even give you $100.00 out of my own pocket for your trouble, paid by check within 30 days after the event.

This "make you happy" guarantee is my way of taking ANY worry off your shoulders about making this important decision.

Are You Ready to STEP UP and Claim One of the Only 10 Seats at my
  Fall 2007 Writer’s “Action” Book Camp ™
as YOURS?

If the answer is YES, choose one of the options in the box below right now...

**NO-RISK, PRIORITY RESERVATION FORM**

Yes Ruth, I'm ready to FINALLY learn
how to turn my words, knowledge, expertise and intellectual assets into a strong book and other information products using your step-by-step system.

• I understand I'll be one of only 10 registered attendees at your LIVE, hands-on Fall 2007 Writer’s “Action” Book Camp ™ in Santa Monica , Calif. on September 9 & 10, 2007. There I'll receive your entire secret blueprint plan for turning my words, current ideas, knowledge and writing into a profit center!
• At the Book Camp ™, I'll receive my own Writer’s “Action” Book Camp ™ Binder, marketing strategies and promotions that will serve as my personal manual to guide my writing and business transformation! ($497.00 value)
• In addition, you'll give me your personal "Million Dollar Rolodex" of resources, vendors, and extra help that can save me thousands of dollars in time and money. ($597.00 value)
• Plus I'll enjoy a complimentary continental breakfast each morning and a delicious lunch each day at your Book Camp ™. ($60.00 value)
• Also, I'll be able to call about two weeks after the event, I can call into your FREE Follow-Up Q & A Session by Phone during the Dream Maker's Coaching Session, where I can ask any remaining questions I have about what was covered at the Book Camp ™ and eavesdrop on others' questions as well. ($495.00 value)
• I understand that I will attend  the Fall 2007 Writer’s “Action” Book Camp ™ at NO RISK whatsoever, because it comes with a "More-Than-My-Money-Back Guarantee", which I can request anytime during the first day of the Book Camp ™.
• I’m ready to reserve my spot at your Writer’s “Action” Book Camp ™ NOW by choosing one of the two options below. I can even make 4 EASY MONTHLY PAYMENTS at NO extra charge, extending even after the event!

**Click HERE NOW to reserve your spot and pay in 4 easy installments extending after the event **