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Five Strategies that Create a Successful Business Brand

October 27, 2014

mckinsay-wayBy Ruth Klein

I love everything about a business brand! Why? Because a successful business brand reflects the essence of the founders… and when their values are in alignment… even decades after the founder passes, the successful business brand has kept its heart and soul… the essence of the company.

One of the most successful consulting firms in the world is McKinsey Consulting. In fact, there’s a book called The McKinsey Way. It shares how McKinsey started his business based around his values.

I think it is worth mentioning that brands, like people, are living entities. Why is this important? Because, brands slightly change as a reflection of the wants and needs of its customers.

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Attract More Clients by DOING Less

October 14, 2014

“Is Less Marketing Secretly BETTER For Your Business Than More?”

Most recently I had the opportunity to “see”….once again, what working in “overdrive” looks like. I woke up early in the morning to journal which helped me organize thoughts, download insights and even plan my day.

Then, as the day moved on I was getting more and more anxious with all of the “things” I needed to do…not that they weren’t important, but I was feeling and acting in overwhelm.

I know better…but forgot!

car-wreckThen, a BIG reminder “hit” and I was in my first major car accident three weeks ago…that forced me to stop! It “forced” me to stop and reflect as to how this happened…and I believe with all of my heart that the Universe was not getting through to me and knew I needed a BIGGER flash….and boy, was it big.

I’m okay except for the seat belt that went into my chest…hard! Thank goodness the air bags didn’t inflate…I’d have even more bruises.

So, before you get in overwhelm with all of the “things you need to do,” ie. Social media, multiple marketing strategies that you feel need to be started immediately and all of the other “stuff” that takes you away from your primary business focus of business development and simple and consistent marketing strategies daily…

slow down and become aware of your internal overwhelm “chatter”.

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Leveraging my Farmer’s Market Experience and Getting Greater Clarity for our Businesses Marketing

September 4, 2014

I’m always looking for ways to leverage almost everything I do. I’d like to share with you Six Ways I leveraged like this morning as I was going to the Farmer’s Market.

First, I decided to park far away from the market so that I could also get my high-powered walk in this morning.

Second, as I was looking at all of the beautiful and bountiful fruits and veggies I came up with my dinner idea for tonight…a fresh veggie soup.

Third, I have been wanting to expand my patio into what I refer to as a “living kitchen” with fresh herbs. So, when I saw the wonderful display of fresh herbs, I noticed a sign at the vendor’s table that said they help put together veggie gardens…done!

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How to Have Time for Your Newsletter and Other Marketing

August 8, 2014

When I talk to entrepreneurs about marketing, including sending out newsletters, I so often hear, “But Ruth, I don’t have time to do that.” Well, let me share with you that it’s so important that marketing is part of your day, and very important to your business.

Below I share with you some productivity tips so that you do have the time to spend on marketing.

newsletter iconHere’s a tip for your newsletter…. For the longest time I was sending the newsletter inconsistently because it was just too much to write an article every week. Now, however I have a new system…when I think of an article topic, I talk into a recorder and that becomes the article. My virtual assistant takes the audio recording and converts it into an article, at least the first draft, and then she sends it to me. I make any changes and it’s done.

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Top 10 Tips for Organizing & Simplifying Your Life

July 31, 2014

I often hear from my clients how stressed out they are. When this happens, stress begets more stress, so it’s important to have some tools handy that will help you to de-stress immediately and throughout the day.

You may think it’s complicated to de-stress, or that you have to take a vacation to do so, but that’s simply not true. And it would be unhealthy to only de-stress once or twice a year. There are ten very simple things you can do throughout your day that will relieve your stress, help you stay organized and add enjoyment to your life.

Because after all, joy is what you want at the end of the day.

simplify1. Think and plan out your day before working.
This sounds simple but too often it is overlooked. Most people start their day by checking email, voicemail messages, texts, etc., and they let the day overtake them. Instead, think out and plan your day prior to beginning work. This will focus you at the start of the day and help you to prioritize what is important. Control your day, rather than your day controlling you.

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