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Who Needs a Brand? Everyone, including Cities

April 17, 2017

I love everything about Branding. People have often asked me why I am such a “Branding Geek” and all I can say is that every business, product and even city has a Brand. It may not be the one that represents who you are, tells your story well, or attracts the people/buyers/readers/followers that you desire. But, you have a Brand, whether you know it or not.

For those that aren’t clear on their Brand, it goes into what I refer as the “Brand Pit.” It goes into a deep well with other brands, never really telling their story clearly, focused on who they are or sharing why they are different than others doing what they do.

Looking even further, I find psychology, why people do what they do…intrigues me to no end. It is no wonder that I have two advanced degrees in Psychology…one is clinical psychology and the other is spiritual psychology. Read More

If your phone could talk, what would it say?

April 6, 2017

I used to think that Mercury in Retrograde was something my daughter believed that gave her “permission” as an “excuse” for communication mishaps. It’s not that I didn’t believe her, it was just that I am so results-oriented that I believe we create our own world. What I forgot to realize is that Universal Energy does play a part in our co-creation.

I now am a firm believer!!!…as of yesterday.

Yesterday morning I had a great check-in call with my awesome assistant, Melissa, and was planning to take a walk. I was in the elevator and one of the visitors didn’t realize that the elevator security code was on. As I was helping her decode the code, my phone dropped.

Next thing I knew, I had dropped my phone down a very slim space in the elevator that went down to the first floor…I was on the 10th!! Read More

Words matter!

March 14, 2017

I only needed about two solid hours to complete my book chapter summaries, so I went to “my” Starbucks to do two hours of focused work.

There were no private tables available, so I went to a long table that had an electrical outlet for my computer cord, but nowhere to rest my legs on the tall stool. I can live with that for two hours.

But, what I found I can’t live with is the guy next to me with cool ear phones talking to “whomever.” I have no idea who, or even if, he was talking to someone.

I got up to order some green tea, (after staring at and considering the bagel holes with cream cheese), and saw that my coffee shop “neighbor” was playing a game on his computer and is evidently talking to himself…or the screen…and almost every other word he utters starts with the letter “f.” Read More

No wireless at Starbucks, are you kidding?

March 6, 2017

Have you ever chosen to “sequester” yourself so you could only focus on one project? That is exactly what I did this last weekend and for the most part, it worked. I say “for the most part” because I didn’t get as much completed as I wanted, but it did “friendly force” me to stay with my project: writing.

I find that “sequestering” myself needs to happen in another city, because it’s too easy to do low priority tasks, like wash the dishes, make the bed and have everything in my home really neat and organized. Really? That only becomes important to me when I’m working on a high priority project…and writing is definitely my high priority for March.

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When Intuition Knocks…See Who’s There

February 21, 2017

This year, so far has been a different, yet wonderful experience for me. I find that something is trying to erupt…come out…and up until yesterday, I couldn’t put my finger on it. Actually, I don’t know if I put my finger on any one thing…all I know is that a lot has been bubbling up.

I listened to my Intuition yesterday and went for a long walk along the beach…I call it a “Forrest Gump Walk” as it goes on and on and I find that I go on these types of walks when I am trying to figure something out…which seems like a lot of the time…

Most recently when a relationship ended after 15 weeks (but it was intense, and I thought this IS the guy…wrong…stopped going on my long walks…no wonder I hung on 8 weeks too long!!!! Wow, I just realized that I knew it wasn’t going to work 6 weeks into it and evidently, I “chose” to ignore all of the ruby red flags).

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