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Three Simple, Inexpensive and Yet Powerful Strategies to Re-Brand Your Business

November 5, 2014

By Ruth Klein

I recently watched an episode of the television show, The Profit. Businessman Marcus Lemonis owns the multi-billion dollar company, Camping World.

He also goes on the hunt for struggling businesses that need cash and who he believes is ready to make a deal for a percentage of the business and profits.

Why is Marcus able to save these failing businesses?

I would say because of his keen knowledge of branding, marketing and sales.

Guess what he suggested to his new business partner, a retail dress store with 7 locations and grossing $5,000,000 a year with debt of $500,000 just from last year!

If you guessed re-branding the business, you are right!

Marcus helped the business rebrand themselves visually (brighter, fresher, cleaner); content (merchandise to tell a story); and value (better quality of merchandise).

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