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Five Strategies that Create a Successful Business Brand

October 27, 2014

mckinsay-wayBy Ruth Klein

I love everything about a business brand! Why? Because a successful business brand reflects the essence of the founders… and when their values are in alignment… even decades after the founder passes, the successful business brand has kept its heart and soul… the essence of the company.

One of the most successful consulting firms in the world is McKinsey Consulting. In fact, there’s a book called The McKinsey Way. It shares how McKinsey started his business based around his values.

I think it is worth mentioning that brands, like people, are living entities. Why is this important? Because, brands slightly change as a reflection of the wants and needs of its customers.

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Attract More Clients by DOING Less

October 14, 2014

“Is Less Marketing Secretly BETTER For Your Business Than More?”

Most recently I had the opportunity to “see”….once again, what working in “overdrive” looks like. I woke up early in the morning to journal which helped me organize thoughts, download insights and even plan my day.

Then, as the day moved on I was getting more and more anxious with all of the “things” I needed to do…not that they weren’t important, but I was feeling and acting in overwhelm.

I know better…but forgot!

car-wreckThen, a BIG reminder “hit” and I was in my first major car accident three weeks ago…that forced me to stop! It “forced” me to stop and reflect as to how this happened…and I believe with all of my heart that the Universe was not getting through to me and knew I needed a BIGGER flash….and boy, was it big.

I’m okay except for the seat belt that went into my chest…hard! Thank goodness the air bags didn’t inflate…I’d have even more bruises.

So, before you get in overwhelm with all of the “things you need to do,” ie. Social media, multiple marketing strategies that you feel need to be started immediately and all of the other “stuff” that takes you away from your primary business focus of business development and simple and consistent marketing strategies daily…

slow down and become aware of your internal overwhelm “chatter”.

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